Sean John to Install Largest Billboard in Times Square

Jan 12, 2004, 00:00 ET from Sean John

    NEW YORK, Jan. 12 /PRNewswire/ -- Sean John, the world's fastest growing
 line of contemporary sportswear for men, today unveiled the largest billboard
 ever to hang in Times Square. The billboard portrays Sean "P. Diddy" Combs
 dressed in an athletic zip front jacket from the Spring 2004 Sean John
 collection as he holds his hand triumphantly in the air evoking a modern day
 image of the Colossus of Rhodes and brings to mind the highly successful
 marathon run in which he raised over $2 million for charity.
     Located at Broadway and 47th Street, the billboard will be a front lit,
 screened vinyl canvas measuring 172 X 54 feet and can be viewed while heading
 downtown. It will occupy the space for an entire year.
     "We thought this would be a truly monumental way to launch our new
 campaign to the millions of consumers who visit Times Square every year," said
 Jeff Tweedy, Executive Vice President of Sean John. A twin image will grace
 Los Angeles' famous Sunset Boulevard.
     Sean "P. Diddy" Combs had this to say, "We are fortunate to have been able
 to secure this landmark advertising location in the most sought after site in
 the world, Times Square New York. I am realizing a dream in being on the
 largest billboard there and think it is a key moment for us as we continue to
 grow our fashion business."
     Sean John, a privately held company, was created by music icon and
 producer Sean "P. Diddy" Combs, who made his fashion debut with a men's
 sportswear collection for the Spring 1999 season.  The contemporary line of
 men's sportswear is sold in better department and specialty stores across the
 country as well as select retailers around the world.

SOURCE Sean John