Sean John to Launch Underwear Collection at Bloomingdale's Flagship Store
Bloomingdale's Will Host a Runway Show to Celebrate the Launch
Of the New Sean John Underwear Collection
NEW YORK, Aug. 17 /PRNewswire/ -- Sean John, the world's fastest growing line of men's urban sportswear, has announced that it will hold a fashion show at Bloomingdale's flagship store in Manhattan to celebrate the official launch of Sean John underwear. The show hosted by Bloomingdale's and co-sponsored by Maxim Magazine, will feature models wearing both underwear and loungewear from the new collection. The event will take place on August 22nd at 5:30 p.m. on the Men's Lower Level. "This show is sure to provide the spectacle and excitement that has come to be expected of Sean John," said Jeffrey Tweedy, Executive Vice President of Sean John. "And I can't imagine a greater backdrop than Bloomingdale's." Earlier in February, Sean John successfully produced the first nationally televised runway show during Fall Fashion Week when it simultaneously aired live on E! Television and the Style Network. Following the success of Sean John and Sean John Boys, the introduction of the underwear line marks yet another step towards cementing Sean John's vision of a lifestyle brand. "When we researched the men's underwear market, we discovered a need for a well made line of underwear and loungewear with a real fashion attitude." Jeffrey Tweedy went on to say, "In creating this line, our goal was to set new industry standards in the areas of design, fabric and workmanship." The entire collection of Sean John underwear and loungewear ranges in price from $15.00 to $225.00. The underwear collection offers an assortment of boxers, briefs and tanks available in cotton or silk, while the loungewear line consists of pajamas, robes and lounge shorts available in cotton, silk and cashmere. Sean John, a privately held company, was created by music icon and producer Sean "Puffy" Combs, who made his fashion debut with a collection for the Spring 1999 season. The contemporary line of men's and boy's sportswear is sold in better department stores across the country as well as select retailers around the world. MAKE YOUR OPINION COUNT - Click Here http://tbutton.prnewswire.com/prn/11690X63684117
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