Sean John Underwear Names Nelly as New Spokesmodel Rapper, superstar to debut as model for Fall 2008 campaign

    NEW YORK, July 28 /PRNewswire/ -- Sean John Underwear taps
 internationally renowned recording artist, Nelly, as their new spokesmodel.
 The first campaign features Nelly donning the Fall collection of underwear
 basics and loungewear. The campaign was shot by Randee St. Nicholas and
 showcases Nelly in both interior and exterior shots at a modern home
 overlooking Los Angeles. Although he is the first spokesmodel for this
 category, Nelly follows a long list of past and present celebrity models
 for the Sean John brand including Dwayne Wade, Nas, Snoop Dog, Lil' Wayne,
 Penelope Cruz, Cassie, and Lauren London. The Sean John Underwear,
 Sleepwear and Loungewear collection includes the core silhouettes as well
 as signature styles in luxury fabrics and is available at Macy's and better
 department and specialty stores nationwide.
     (Photo: )
     Sean "Diddy" Combs said, "I have known Nelly for many years and I
 really admire his work. To me, Nelly is the quintessential definition of
 the Sean John man. He has the attitude, the swagger, and most of all the
 physique that our customers can both aspire and relate to. And let's be
 honest, all of the ladies out there are going to be thanking us for this
 campaign. The images are so strong; they speak for themselves. We are truly
 excited to welcome Nelly into the Sean John family."
     Nelly said, "I have been a big fan of Diddy and the Sean John clothing
 line for years. So, when they asked me to work with them, it was a real
 honor. I hope my fans will enjoy this campaign as much as I did shooting
     Styles will include briefs, boxer-briefs, boxers, undershirts, pajamas
 and robes, among others. Sean John, a privately held company, was created
 by music icon and producer Sean "Diddy" Combs and made its fashion debut
 with a men's sportswear collection for the spring 1999 season. In 2004,
 Sean "Diddy" Combs for Sean John was honored by the Council of Fashion
 Designers of America as Men's Wear Designer of the Year. With annual retail
 sales in the United States of over $525 million, Sean John is sold in
 better department and specialty stores across the country, as well as
 select retailers around the world. In 2006 Sean John, in partnership with
 Estee Lauder Companies, launched its signature men's fragrance,
 Unforgivable, which remains one of the highest selling men's fragrance in
 department stores in America. Its feminine counterpart launched in the fall
 of 2007 and continues to be in the top 20 best selling scents in the
 category. Sean John returned to the runway during New York City's Fashion
 Week for the Fall 2008 season.
     Sean John Underwear and loungewear is manufactured and distributed
 under license by Basic Resources. Founded in 1993, Basic Resources, a
 privately held company, headquartered in New York is an established
 supplier to the market in the men's and women's underwear, loungewear and
 sleepwear categories. Through its global manufacturing capabilities and
 ability to develop innovative fashion products, Basic Resources has
 developed key alliances with leading retailers.

SOURCE Sean John

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