Sean 'P. Diddy' Combs and Sean John Taking Canada by Storm

Sean 'P. Diddy' Combs launched Sean John in Montreal and Toronto,

bringing the hottest clothing line to the Canadian Man

Mar 31, 2005, 00:00 ET from Sean John

    TORONTO, March 31 /PRNewswire/ -- Sean John, the world's fastest growing
 line of sportswear for men, has officially invaded Canada.  Aided by
 appearances by Sean "P. Diddy" Combs, Sean John hit Montreal, Quebec, on March
 28th and Toronto, Ontario, on March 29th.  In both cities, Mr. Combs conducted
 several interviews with various media outlets, appeared on local television
 programs, and met with key retailers in the area.
     The Canada tour was meant to bolster sales in the region.  Sean John
 currently sells mostly at independent boutiques and at many of the best
 athletic chains in the country, such as Athlete's World, Footlocker, and the
 premiere men's store, The Sporting Life.
     While in Canada, Mr. Combs appeared on Musique Plus and Much Music, the
 region's equivalents to MTV's "TRL."  He also spoke with several key Canadian
 publications, such as Macleans Magazine, The Globe and Mail, and Flare
 Magazine.  In the retail area, Mr. Combs met with David Margolis, President of
 department store Les Ailes de la Mode.  Additionally, two lucky contest
 winners received a chance to meet with Mr. Combs.
     To conclude the Canada tour, Mr. Combs threw a party for over 500 lucky
 guests, including celebrity Joy Bryant and many others at Toronto hot spot
 Rosewater Supper Club. The action then moved on to Metro, where over 2000
 locals showed up to party with Combs until the wee hours of the morning.
     "Sean John's taking over Canada!" exclaimed Mr. Combs.  "We've had the
 U.S. conquered for a while, now it's time for Canada."
     About Sean John
     Sean John, a privately held company, was created by music icon and
 producer Sean "P. Diddy" Combs and made its fashion debut with a men's
 sportswear collection for the Spring 1999 season. In 2004 Sean "P. Diddy"
 Combs for Sean John was honored by the Council of Fashion Designers of America
 as Men's Wear Designer of the Year. With annual retail sales in the United
 States of over $450 million, Sean John is sold in better department and
 specialty stores across the country as well as select retailers around the
 world. Recently, Combs partnered with Weld Wheels Industries and Weld Racing
 to introduce the Sean John Wheel Collection - a high-end, quality alternative
 to mainstream custom wheels.
     About Sean "P. Diddy" Combs
     Sean "P. Diddy" Combs was recently declared "One of the Most Influential
 Businessmen in the World" by Time Magazine and CNN. As Chairman of Bad Boy
 Worldwide Entertainment Group (BBWEG), he oversees one of the world's
 preeminent urban entertainment companies, encompassing a broad range of
 businesses including recording, music publishing, artist management,
 television and film production, recording facility, apparel and restaurants.
 With a collection of businesses whose annual sales are quickly approaching
 $500 million annually and an employee base of over 300, Mr. Combs is largely
 responsible for the popular appeal of urban entertainment.  Formed in 1994,
 the flagship company of BBWEG is Bad Boy Records.  In 2005, there will be
 releases from P. Diddy, Black Rob, and Biggie Duets.  Other artists include
 B5, Boyz N Da Hood, Mase, Carl Thomas, 8Ball & MJG, Mario Winans, and
 promising up-and-coming artists such as Choppa from Da Band and Cheri Denis.
 Bad Boy recently moved to 1710 Broadway, New York, which will become the
 corporate headquarters housing all Combs' business entities.

SOURCE Sean John