Searchles(R) Knocks Down Barriers to True Social Search With the Debut of Major Platform Enhancements

    WASHINGTON, Sept. 20 /PRNewswire/ -- Searchles(R) (
 -- the intelligent social search platform that gets smarter every time you
 use it -- today unveiled a series of new enhancements. These include a
 streamlined user interface, more robust search capability across the
 platform -- such as advanced search algorithms that measure actual rather
 than simulated popularity -- and the ability to conduct highly segmented
 searches of personal and content networks. Together, these and many other
 features allow users to discover, connect, share and collaborate by giving
 them more control of their experience.
     "Social bookmarking sites like Digg or, and hybrid content
 portals like Netscape, have a 'herding cats' mentality focused on building
 a critical mass of users around 'bells and whistles' without mastering an
 integrated intuitive search from the start," said veteran search
 technologist Chris Seline, founder and CTO of Searchles. "Searchles'
 approach empowers users from the very beginning with highly personalized,
 interactive and relevant experiences built to scale around their interests
 and intentions."
     Launched in beta less than three months ago, Searchles turbocharges
 popular Internet tools like bookmarking, tagging and sharing content by
 fully integrating every feature with in-depth search functionality across
 the platform. It is the only site that allows search for content or users
 by keyword, tag, or at the user's option -- both -- through a dual box
 format which provides great flexibility.
     Searchles also automatically indexes the full text on every content
 page submitted making the content completely searchable and instantly
 available to the community. Together, dual box search and automatic
 indexing make it much easier for users to quickly zero in on content that
 interests them, discover other users with common interests, and collaborate
 or interact.
     New search features at Searchles include advanced algorithms measuring
 actual popularity rather than the simulated popularity algorithm
 popularized by Google PageRank(TM). For example, a popular site like Yahoo
 provides links to sites all over the web. But when Yahoo provides a link to
 another website, Google's PageRank(TM) calculates that link as very
 relevant too. However, that doesn't necessarily mean that Internet surfers
 agree. Searchles' algorithms calculate actual popularity based on how
 people connect to each other and how many people bookmark a certain site,
 returning results that provide a more accurate measure of relevancy.
     Today, Searchles also introduced an intuitive approach to social search
 that allows users to drill down and conduct searches based on their own
 content submissions, groups, friends, or friends of friends. For example, a
 user interested in finding news and web resources related to 'identity
 theft' or the 'wireless industry' may want to focus only on their personal
 submissions. Or perhaps they would like to search across a group dedicated
 to the issue where content has been posted by many users. Or they may want
 to just focus on content submissions by specific users or colleagues --
 also known as Searchles "friends" -- or maybe delve even further by
 searching across friends of friends. All of this is possible and unique to
 Searchles, empowering users to focus specifically on the content that
 interests them, harnessing the collective brainpower of groups and friends
 they trust when they need it.
     What else can you do at Searchles? Anybody can view postings or search
 at Searchles, but registered users have additional privileges. Registered
 users can submit content from anywhere on the web using the "Searchle It"
 bookmarklet easily installed in the Internet browser toolbar. This includes
 links to news, blogs or any other webpage users find interesting as well as
 the ability to embed YouTube and Google videos and watch them directly
 within Searchles.
     Users organize content to make it easy to retrieve and for others to
 discover by assigning "tags" or keywords that have meaning to them and by
 providing an optional description. Content can also be organized by user-
 created "groups" based on topical areas of interest. "Tag clouds" on the
 home page, user profile page, group page and search results page provide a
 visually intuitive way to immediately focus in on hot topics, areas of
 interest, and trends related to everyone, anyone, a particular group or
 subject. Tags and tag clouds are particularly valuable for research,
 discovery, collaboration and knowledge synthesis.
     Making "friends" and interacting with others who share common interests
 is also easy at Searchles. Discover friends by searching to see if they are
 already members. Find new friends by searching for topics of interest or by
 searching your friends' friends. Add friends with just one mouse click.
 Invite friends to join Searchles. Share postings with your circle of
 friends within and outside of Searchles via internal messaging. Create
 groups and invite friends to join, or just join groups of interest. Comment
 on and discuss postings publicly so everyone can follow the dialogue, or
 use Searchles messaging to discuss postings privately. It's entirely up to
     Over the next several weeks, Searchles will be introducing new features
 such as user ratings and private groups -- just a hint of what's to come.
 In the meantime, check us out at, and tell us what you
 think or what features you want by emailing us at:
 Want to be a partner? Contact us at
     About Searchles
     Searchles(R) ( is the intelligent social search
 platform that gets smarter every time you use it. The technology is an
 evolution of the search engine DumbFind(TM) (, developed
 by veteran search technologist Chris Seline. Both brands, still in beta,
 are wholly-owned by DumbFind, Inc., a privately-held company based in
 Washington, D.C. backed by angel investors.
     NOTE: *PageRank(TM) is a trademark of Google and is not affiliated with
 DumbFind, Inc. or its brands.
     Contact: Amy Smith of WhiteOak Communications, +1-703-200-8218, or, for Searchles.

SOURCE Searchles

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