Sears Announces New DieHard(R) Battery Warranty

Upgrade Offers Consumers the Best Warranty Among All Major Brands

Nov 01, 1999, 00:00 ET from Sears, Roebuck and Co.

    HOFFMAN ESTATES, Ill., Nov. 1 /PRNewswire/ -- Building on the strength of
 the most trusted and most preferred automotive battery brand in America,
 Sears, Roebuck and Co. (NYSE:   S) today introduced a new 3-year full
 replacement / 100-month limited warranty on two of its premium automotive
 batteries, the DieHard(R) Gold and the DieHard RangeHandler(R).
     "Since these are our best DieHard batteries ever, our confidence in their
 overall quality allowed us to comfortably upgrade our warranty and offer
 consumers the best warranty among all major battery brands," said Kathleen
 Shanahan, DieHard brand director.  "It gives our customers yet another reason
 to trust the DieHard battery; the brand that has become synonymous with
 dependability and reliable starting power."
     The DieHard Gold battery, Sears most powerful maintenance-free automotive
 battery, is designed to minimize the need for water even in extreme
 temperatures.  It provides up to 900 cold cranking amps (CCA) of optimum
 starting power and up to 150 minutes reserve capacity to accommodate accessory
 loads and emergency power needs.  Priced at only $79.99 (with trade in), the
 DieHard Gold battery comes in many popular sizes to fit most passenger cars,
 minivans, light trucks and sport utility vehicles.
     The DieHard RangeHandler battery, priced at only $89.99 (with trade in),
 offers the same reliable starting power and long lasting performance as the
 DieHard Gold, and comes in sizes to fit most light trucks and sport utility
 vehicles.  It is specifically designed to withstand the extreme physical
 stress and shock placed on the battery during off-road driving.
     In addition to great value and reliable power, both batteries offer
 consumers state-of-the-art features that greatly improves battery life.  These
     -- SOLIDIUM(TM) weld system:  the industry's best inter-cell weld,
        virtually eliminates corrosion, the principal cause of premature
     -- LIFESPAN(TM) negative paste formulation:  won't flake off over time and
        its extreme bond will improve performance and increase life.
     -- LLIFE(TM) technology:  minimizes water loss and protects against
     -- CINCATECH(TM) grids:  reduce internal shorts caused by separator cuts
        and punctures which can occur over the life of a battery.
     -- Thicker envelope separators: increases acid circulation to keep battery
        cool and extend battery life.
     -- Ultra-safe side terminals:  reduce the chance of over-torque and weld
     -- Stronger plates with heavy-duty density:  increase cycle life and
        improve performance
     -- Safer vent caps:  reduce leakage and corrosion.
     "Certainly, our customers have very high expectations for the DieHard Gold
 and the DieHard RangeHandler batteries and we believe that we will exceed
 them," said Shanahan.  "The DieHard battery is the one consumers have trusted
 to start their car for over 30 years and this new warranty definitely lives up
 to the legacy of this great brand."
     DieHard batteries are available at Sears Auto Centers, NTB National Tire &
 Battery stores, Sears Hardware stores and Sears dealer stores nationwide.
     Headquartered in Hoffman Estates, Ill., Sears, Roebuck and Co. is a
 leading U.S. retailer of apparel, home and automotive products and services,
 with annual revenues of more than $41 billion.  The company serves families
 throughout the country through 850 full-line stores and more than 2,100
 specialized retail locations nationwide.  More information about the company
 is available on Sears Web site, .

SOURCE Sears, Roebuck and Co.