Sears Holdings Names Richard Gerstein as Chief Marketing Officer for Sears, Roebuck and Co.

    HOFFMAN ESTATES, Ill., July 18 /PRNewswire-FirstCall/ -- Sears Holdings
 Corporation ( SHLD) announced today that Richard Gerstein will join
 the company as chief marketing officer for its Sears, Roebuck and Co.
 subsidiary. Gerstein comes to Sears from Alberto Culver Beauty, where he
 served as global chief marketing officer and senior vice president of the
 U.S. Business. Gerstein, who will have overall responsibilities for
 executing Sears' brand marketing strategies and programs, will report to
 Maureen McGuire, Sears Holdings' chief marketing officer.
     "With Richard's hiring, we add another seasoned executive to our bench
 of talent, and someone who has the creativity, talent and experience to
 help Sears reconnect with its loyal customers and attract former customers
 back to Sears. We started that work with the announcement in May of Sears'
 new integrated marketing campaign," said McGuire. "Richard will be charged
 with helping consumers better understand the unique products and services
 Sears offers that can inspire them to imagine and fulfill new possibilities
 for every chapter in their lives and to help improve the customer
 experience."
     While at Alberto Culver Beauty, Gerstein reorganized and energized the
 marketing organization, attracted top new talent, and created new marketing
 capabilities to accelerate brand growth and launched new brands into mass
 retail. During his 20-year career, he has also served in senior leadership
 and marketing positions at Reflect True Custom Beauty (a Procter & Gamble
 spin-off) and at Procter & Gamble.
     Gerstein will join Sears on Aug. 6.
     About Sears Holdings Corporation
     Sears Holdings Corporation is the nation's fourth largest broadline
 retailer, with approximately $50 billion in annual revenues, and with
 approximately 3,800 full-line and specialty retail stores in the United
 States and Canada. Sears Holdings is the leading home appliance retailer as
 well as a leader in tools, lawn and garden, home electronics and automotive
 repair and maintenance. Key proprietary brands include Kenmore, Craftsman
 and DieHard, and a broad apparel offering, including such well-known labels
 as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and
 Covington brands. It also has Martha Stewart Everyday products, which are
 offered exclusively in the U.S. by Kmart and in Canada by Sears Canada. The
 Company is the nation's largest provider of home services, with more than
 13 million service calls made annually. For more information, visit Sears
 Holdings' website at http://www.searsholdings.com.
 
 

SOURCE Sears Holdings Corporation