See more news releases in: Retail, Personnel Announcements
Sears Holdings Names Richard Gerstein as Chief Marketing Officer for Sears, Roebuck and Co.
HOFFMAN ESTATES, Ill., July 18 /PRNewswire-FirstCall/ -- Sears Holdings
Corporation (Nasdaq: SHLD) announced today that Richard Gerstein will join
the company as chief marketing officer for its Sears, Roebuck and Co.
subsidiary. Gerstein comes to Sears from Alberto Culver Beauty, where he
served as global chief marketing officer and senior vice president of the
U.S. Business. Gerstein, who will have overall responsibilities for
executing Sears' brand marketing strategies and programs, will report to
Maureen McGuire, Sears Holdings' chief marketing officer.
"With Richard's hiring, we add another seasoned executive to our bench
of talent, and someone who has the creativity, talent and experience to
help Sears reconnect with its loyal customers and attract former customers
back to Sears. We started that work with the announcement in May of Sears'
new integrated marketing campaign," said McGuire. "Richard will be charged
with helping consumers better understand the unique products and services
Sears offers that can inspire them to imagine and fulfill new possibilities
for every chapter in their lives and to help improve the customer
experience."
While at Alberto Culver Beauty, Gerstein reorganized and energized the
marketing organization, attracted top new talent, and created new marketing
capabilities to accelerate brand growth and launched new brands into mass
retail. During his 20-year career, he has also served in senior leadership
and marketing positions at Reflect True Custom Beauty (a Procter & Gamble
spin-off) and at Procter & Gamble.
Gerstein will join Sears on Aug. 6.
About Sears Holdings Corporation
Sears Holdings Corporation is the nation's fourth largest broadline
retailer, with approximately $50 billion in annual revenues, and with
approximately 3,800 full-line and specialty retail stores in the United
States and Canada. Sears Holdings is the leading home appliance retailer as
well as a leader in tools, lawn and garden, home electronics and automotive
repair and maintenance. Key proprietary brands include Kenmore, Craftsman
and DieHard, and a broad apparel offering, including such well-known labels
as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and
Covington brands. It also has Martha Stewart Everyday products, which are
offered exclusively in the U.S. by Kmart and in Canada by Sears Canada. The
Company is the nation's largest provider of home services, with more than
13 million service calls made annually. For more information, visit Sears
Holdings' website at http://www.searsholdings.com.
SOURCE Sears Holdings Corporation
Back to top
Custom Packages
Browse our custom packages or build your own to meet your unique communications needs.
PR Newswire Membership
Fill out a PR Newswire membership form or contact us at (888) 776-0942.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.
Featured Video
More in These Categories
Journalists and Bloggers
![]()
Visit PR Newswire for Journalists for releases, photos, ProfNet experts, and customized feeds just for Media.
View and download archived video content distributed by MultiVu on The Digital Center.
Free Investing Newsletter from Investor Uprising!
Learn to navigate the world's financial system and profit from leading companies.
Register for Investor Uprising, the people's investment site, for a free weekly newsletter, information, education and premium research including our latest IU Confidential Report - "All The Glitters: The Ultimate Gold Report".
