Sears Offers Instant Online Credit Applications

Process is Quick, Simple, Secure

Nov 29, 1999, 00:00 ET from Sears, Roebuck and Co.

    HOFFMAN ESTATES, Ill., Nov. 29 /PRNewswire/ -- With experts expecting the
 number of Americans shopping on the Internet to double this holiday season,
 Sears, Roebuck and Co. will offer customers the opportunity to apply for
 instant credit online through Sears Web site,, beginning Nov. 29.
     Customers will have the ability to apply for the Sears Card on
 -- and if approved, may use their new credit line immediately to complete
 online purchases on the new Tool Territory site on  After customers
 have received their Sears Card in the mail, it can be used at approximately
 3,000 Sears locations.
     "Customers will know immediately if their credit application is approved,
 making shopping faster and easier," said Kevin Keleghan, president of Sears
 Credit Services.  "The application process is quick, simple and secure.  Of
 course, the customers' financial information is absolutely confidential."
     Sears currently offers thousands of items online, including Craftsman and
 more than 120 other major tool brands, parts, the leading brands of major
 appliances and more than 5,000 gifts and toys.
     Sears, Roebuck and Co. is a leading U.S. retailer of apparel, home and
 automotive products and services, with annual revenues of more than
 $41 billion.  The company serves families throughout the country through more
 than 850 full-line stores and more than 2,100 specialized retail locations
 nationwide.  More information about the company is available on Sears Web
 site, .

SOURCE Sears, Roebuck and Co.