NEW YORK, Dec. 10 /PRNewswire-FirstCall/ - After sliding for much of the fall, consumer confidence climbed in the past month and is now more than twice as strong as it was a year ago, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. Driven by a strong upswing in expectations for the near-term economic future, the RBC Index for December 2009 stands at 39.0, up 8 points from November's 30.2 reading. A year ago, in December 2008, the RBC Index stood at 15.3.

"Traditionally, the holidays are a season of hope and optimism. Despite continuing high unemployment and weak assessments of personal finances, the RBC Index shows that American consumers are optimistic that the economy will soon begin to improve," said RBC Capital Markets U.S. economist Tom Porcelli. "However, overall consumer confidence remains low and susceptible to negative news, which could create more pointed fluctuations in consumer confidence in the near- to medium-term period."

The RBC Index is a monthly national survey of consumer attitudes on the current and future state of local economies, personal finance situations, savings and confidence to make large investments. The Index is composed of four sub-indices: RBC Current Conditions Index; RBC Expectations Index; RBC Investment Index; and, RBC Jobs Index. The Index is benchmarked to a baseline of 100 assigned at its introduction in January 2002. This month's findings are based on a representative nationwide sample of 1,002 U.S. adults polled from December 3-6, 2009, by survey-based research company Ipsos Public Affairs. The margin of error was +/- 3.1 percent.

Improvements this month were seen across all facets of consumer confidence as reflected in the RBC Index's four sub-indices. Highlights of the survey results include:

    -   Confidence in current conditions improved in the last month, with the
        RBC Current Conditions Index for December 2009 standing at 37.0, up 8
        points from the November reading of 28.8. Consumers report they are
        more comfortable purchasing not only household products but also
        major items such as a house or car. However, the percentage of
        consumers rating their personal financial situation as "weak" remains
        at roughly one-third; in comparison, only 21 percent rate their
        current personal finances as strong.

    -   Consumer expectations for the near-term economic future improved
        significantly in December, driven primarily by increasingly positive
        attitudes regarding the local economy. This movement, coupled with
        marginal improvements in expectations for personal finances, helped
        the RBC Expectations Index for December jump to 40.4, an 18-point
        increase from the 21.9 reading in November.

    -   The RBC Investment Index climbed 10 points this month, to 46.9 from a
        36.6 level in November. The improvement in investment confidence
        stems from both increasing confidence in the ability to invest in the
        future. Gains in investment confidence and the stability of
        assessments of personal finance contribute to the improvement. Among
        the groups expressing more confidence were young people (under age
        35), African-Americans and Hispanics.

    -   The RBC Jobs Index for December edged up 0.5 points to stand at 51.4,
        compared to 50.9 in November. Six in ten consumers (62 percent)
        report they are less confident about job security (compared to 66
        percent in November). Confidence in the job market has held steady
        over the past month despite more Americans saying they or someone in
        their close circle has lost a job in the last six months. Seven-in-10
        Americans (71 percent) personally know someone who has lost a job, up
        from 66 percent in November.

The RBC Index report can be viewed at: www.rbc.com/newsroom/rbc-cash-index.html.

Royal Bank of Canada (RY on TSX and NYSE) and its subsidiaries operate under the master brand name RBC. We are Canada's largest bank as measured by assets and market capitalization, one of North America's leading diversified financial services companies and among the largest banks in the world, as measured by market capitalization. We provide personal and commercial banking, wealth management services, insurance, corporate and investment banking and transaction processing services on a global basis. We employ approximately 80,000 full- and part-time employees who serve more than 18 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 53 other countries. For more information, please visit rbc.com.

SOURCE RBC

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