Seattle Sutton's Grants Missouri Franchise

Sep 07, 2004, 01:00 ET from Seattle Sutton's Healthy Eating

    OTTAWA, Ill., Sept. 7 /PRNewswire/ -- Seattle Sutton's Healthy Eating
 announced today that, in line with its policy of "careful and selective
 franchise expansion," it had granted its Missouri franchise to Ryan and Jamie
 O'Day of St. Louis.
     "We're pleased and satisfied that Ryan and Jamie will conduct their
 business according to our standards of excellence, healthy eating, and
 service," said Seattle Sutton, founder and president of the company.
     Seattle Sutton's Healthy Eating is the world's leading healthy eating
 weight loss home meal replacement company, a niche that didn't even exist
 before Ms. Sutton created it.
     The company began in tiny Marseilles, Illinois, in 1985, and has now
 helped tens of thousands of people eat healthy and lose weight.  Its main
 market has been (and remains) the Chicago metropolitan area, but recently has
 awarded franchises to Michigan, Minnesota, Georgia, Indiana, and now Missouri.
     "We have a steady stream of offers from venture capitalists and food
 service companies who want to own and operate our franchises in states across
 the nation," Ms. Sutton said.  "But we think the best way to guarantee quality
 and service is to find the right individuals who will manage and energize the
 their franchise for the right reasons, and, therefore, generate the right
     "Our interest is not to put pins in a map to dramatize our progress, but
 to proceed within the framework of careful and selective franchise expansion."
     "We're very pleased to be a part of Seattle Sutton's Healthy Eating," said
 Ryan O'Day, co-owner of the new Missouri franchise.  "After considering many
 other opportunities, our decision came down to the satisfaction of working
 with good and honest people, and providing a needed and beneficial product for
 our market."  The phone number for the new Missouri franchise is 866.898.DIET.
     Seattle Sutton begins the franchise selection process by personally
 interviewing potential franchise candidates, many of whom reach her directly
 by calling 888-442-3438.

SOURCE Seattle Sutton's Healthy Eating