Seattle's KING 5 Selects Trumba to Power its Online Home Team Summer Calendar

Trumba Connect Gives NBC Affiliate's Viewers One-Stop Access to Community


Jun 20, 2007, 01:00 ET from Trumba Corporation

    SEATTLE, June 20 /PRNewswire/ -- Trumba Corporation, a developer of
 innovative online calendaring solutions, announced today that KING 5,
 Seattle/Tacoma's NBC affiliate and number one television station, has
 selected Trumba(R) Connect to power its online Home Team summer calendar.
 Trumba Connect helps organizations increase event awareness and attendance
 and better connects them with their audiences through a comprehensive suite
 of tools that includes a hosted, interactive Web calendar, email, and
 reporting services.
     KING 5 launched its enhanced Home Team community calendar, which
 includes event information in the Western Washington area across a variety
 of categories, on ( By interacting
 with the calendar, visitors can easily add specific activities to
 their own personal Google(TM), MSN(R) Hotmail(R), AOL(R), Yahoo!(TM),
 Microsoft(R) Office Outlook(R) and Apple(R) iCal(R) calendars, set event
 reminders or receive notifications of event changes. Visitors can also
 submit their own events to the calendar.
     "Viewers rely on us to keep them connected to the community," said Ray
 Heacox, president and general manager of KING 5, KONG 6/16, NorthWest Cable
 News (NWCN) and Weather Plus. "This is one more tool to help our audience
 stay on top of the many happenings around the Puget Sound area."
     Trumba Connect is easy to set up and can be customized to fit the look
 and feel of's brand. Trumba allows KING 5 to manage events in a
 variety of ways and to customize submission forms based upon the type of
 event. By powering an online calendar with Trumba Connect, KING 5's goal is
 to become a destination for anyone who is looking for something to do in
 the greater Seattle area.
     "Local news stations have always been a primary source for viewers to
 find out what is happening in their communities. These news stations are
 increasingly moving their news and information content online and making
 their Web sites more dynamic and interactive to attract more visitors,"
 said Jeremy Jaech, CEO of Trumba. "Trumba Connect is a perfect tool for
 helping KING 5 stay connected to the Puget Sound community and become a key
 source for local event information."
     KING 5 is launching a marketing campaign to promote the expanded
 calendar and encourage community groups to submit their events.
     About Trumba
     Trumba Corporation is a Seattle-based developer of innovative online
 calendaring solutions that help businesses and organizations effectively
 publish, promote and communicate their events online. The company's
 flagship product, Trumba Connect, allows organizations to embed highly
 interactive and customizable calendars within their websites. Trumba
 customers also benefit from an array of event-centric tools that include
 the ability to email calendars, create categories of calendars based on
 event types or geography, leverage user-generated content through event
 submission forms, drop events onto an array of personal calendaring
 solutions and much more. Trumba technology is used by institutions of
 higher education, newspapers, corporations, associations, cities and towns,
 hospitals and large religious organizations. Trumba Connect is a
 subscription-based software as a service (SaaS) solution. The company is
 privately held and backed by three of the industry's leading venture
 capital firms, including Kleiner Perkins Caufield & Byers, August Capital
 and Oak Investment Partners. To find out more about Trumba, visit

SOURCE Trumba Corporation