Second-Generation 'Super Blu' High-Definition Disc Player Available From LG Electronics Retail Partners

Dec 10, 2007, 00:00 ET from LG Electronics USA, Inc.

    ENGLEWOOD CLIFFS, N.J., Dec. 10 /PRNewswire/ -- LG Electronics'
 second-generation LG Super Blu(TM) Player (model BH200) is now available
 nationally at leading consumer electronics dealers. This advanced
 multi-format disc player (suggested retail price $999) lets consumers
 choose from the widest variety of high-def video content as it is the only
 player capable of playing both Blu-ray and HD DVD discs.
     "LG introduced the BH200 to focus on consumer needs by ending the
 confusion caused by the current format war," said Allan Jason, vice
 president of consumer electronics marketing at LG Electronics USA, Inc.
 "This second generation, dual-format player allows consumers to enjoy their
 favorite movies, features and extras, regardless of format, on the
 best-in-class high-definition media player."
     One Player, Latest Technology
     The Super Blu Player offers consumers increased HDTV entertainment
 choices because it provides access to between 50 and 70 percent more
 high-def movie titles than any single-format player.
     The multi-format combination ensures users of the BH200 the latest
 technology available from both high-def disc formats. The LG Super Blu
 Player features the "BD Standard Profile," and is also ready for "BD
 Profile 1.1" when Blu-ray discs with the new profile become available in
 2008. When such Blu-ray discs begin to be distributed, viewers will be able
 to enjoy advanced options, such as "Picture-in-Picture", for an expanded
 viewing experience. In addition, the Super Blu Player provides access to
 web-connected interactivity available from a number of current HD DVDs.
 Access to these features enables viewing of storyboards, production videos
 and director's commentary, as well as up-do-date and real-time information,
 while the movie is playing.
     In addition to supporting the latest high-def disc technologies, the
 Super Blu Player is the ideal match for movie enthusiasts and even music
 enthusiasts as it supports audio CDs and has the ability to up-scale
 standard DVDs to Full HD 1080p resolution bringing new life to existing DVD
 movie libraries.
     "The BH200's enhanced features and functionality eliminate the need for
 a second or third player and the additional cables and remotes that those
 units would require," said Tim Alessi, director of consumer electronics
 marketing at LG Electronics USA, Inc. "Its full support for features
 available on both Blu-ray discs and HD DVDs makes the Super Blu the
 flagship of the LG home video product line and complements the company's
 expanded line-up of 'Full HD' 1080p flat-panel HDTVs."
     The Ultimate Movie Viewing Experience
     The LG Super Blu Player can output video resolution up to 1080p via the
 HDMI connection, delivering an outstanding image quality that is ideally
 suited to LG's line of 1080p plasma and LCD TVs. The unit includes multiple
 inputs/outputs such as HDMI 1.3 with Deep Color, component/composite video
 outputs, digital optical and analog audio outputs as well as a LAN Ethernet
 port for network interactivity. The player's USB Media Host port on the
 front panel provides access to digital music and photo slideshows, making
 it a powerful and versatile media center for high-def home theaters.
     The LG Super Blu Player features Qdeo(TM) advanced video processing
 from Marvell for superior up-scaling accuracy, improved noise reduction and
 consistent color precision. Featuring advanced per-pixel motion-adaptive 3D
 de-interlacing for HD and SD video, as well as per-pixel noise and
 compression artifact reduction, Qdeo removes "jaggies," feathering, video
 noise, and compression artifacts for quiet, natural images without
 distraction. The Super Blu player's Qdeo technology also delivers details
 in darker scenes with Adaptive Contrast Enhancement (ACE) and renders vivid
 colors through Intelligent Color Remapping (ICR), providing a rich video
 experience from Blu-ray discs, HD DVDs and standard DVDs.
     The new Super Blu Player also incorporates LG's SimpLink(TM)
 connectivity solution, which enables easier control of other LG
 SimpLink-compatible equipment. SimpLink units are connected with an HDMI
 cable and use the HDMI-CEC communication standard, which allows the user to
 control other components on-screen or directly from each component.
     About LG Electronics USA, Inc.
     LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North
 American subsidiary of LG Electronics, Inc., a $48.5-billion (2006
 consolidated worldwide revenues) global force in consumer electronics, home
 appliances and mobile communications. In the United States, LG Electronics
 sells a wide range of digital appliances, digital display and digital media
 products, and mobile phones under LG's "Life's Good" marketing theme. For
 more information, please visit

SOURCE LG Electronics USA, Inc.