Second Wind's Certified Agency Financial Management Seminar Comes to Chicago

WYOMISSING, Pa., July 19, 2012 /PRNewswire-iReach/ -- Second Wind, the leading trainer of advertising agency professionals worldwide, announced an upcoming advanced training course for agency bookkeepers, controllers, owners and CFOs. The Certified Agency Financial Management Seminar, hosted at The Gleacher Center in Chicago, will be held on Tuesday, September 18, 2012 and Wednesday, September 19, 2012. Topics covered will range from agency financial strategies and tactics, to best practices and new developments in the field.

Second Wind Chief Operating Officer Laurie Mikes states, "Today's agency financial managers face mounting challenges, as clients have never been more cost-conscious. It's important for agency people to stay up to speed regarding new financial methods, tactics and best practices in our field. The seminar also provide a great opportunity for agency people to 'compare notes' ... gaining valuable knowledge from others who are in similar situations."

Seminar attendees will be offered unique instruction and insight into margins, markups, maximizing time billings, capturing lost hours, monthly executive reports, P&L statements and improving cash flow. In addition, bonus segments will be offered including information on agency compensation strategies for the 21st century and how to write great client contracts.

The seminar will be held from 8 a.m. to 4:30 p.m. over the two-day period.  Second Wind members and non-members are welcome to attend. The fees for Second Wind members are $1,050 and $1,375 for non-members.  There are several hotels in the vicinity of the Gleacher Center.

Founded in 1988, Second Wind is a thought leader and innovator to the advertising and marketing community, dedicated to helping members and users "BE better." Major resources include the Second Wind website which contains thousands of articles and white papers, training seminars, market research capabilities and consulting. Second Wind serves advertising, graphic design, public relations, interactive and marketing firms across the US, Canada and internationally.

For the latest information on Second Wind membership, to learn more about the Certified Agency Financial Management Seminar, or to register for on-site seminars, visit www.secondwindonline.com/seminars, email seminars@secondwindonline.com or call 610-374-9093.

Contact: Laurie Mikes: 610/374-9093 or laurie@secondwindonline.com

Media Contact: Melissa Springer Second Wind, 610-374-9093, melissa@secondwindonline.com

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SOURCE Second Wind


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