Secondhand Smoke. Still Want to Breathe It? New Campaign Launches to Combat The Dangers of Secondhand Smoke in Minnesota

Apr 05, 2001, 01:00 ET from Minnesota Partnership for Action Against Tobacco

    MINNEAPOLIS/ST. PAUL, Minn., April 5 /PRNewswire/ -- Just about every
 Minnesotan knows that smoking is dangerous to a smoker's health.  However,
 most people don't realize that if they spend two hours in a room where someone
 is smoking, the nonsmoker inhales the equivalent of four cigarettes, 200
 poisons and 43-cancer-causing agents.  All these chemicals are found in
 cigarettes and can cause the same health problems as develop in smokers. And
 the exposure can be fatal.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20010405/MNTH004-a
              http://www.newscom.com/cgi-bin/prnh/20010405/MNTH004-b
              http://www.newscom.com/cgi-bin/prnh/20010405/MNTH004-c
              http://www.newscom.com/cgi-bin/prnh/20010405/MNTH004-d
              http://www.newscom.com/cgi-bin/prnh/20010405/MNTH004-e )
     Today, Minnesota launches a new statewide, locally developed advertising
 campaign to raise awareness of the dangers of secondhand smoke.  The 18-month,
 $5.5 million program is the most significant effort to date to reduce tobacco
 use among adults in Minnesota.  It is part of a comprehensive effort by the
 Minnesota Partnership for Action Against Tobacco (MPAAT) to reduce the harm
 tobacco causes all Minnesotans.
     "Secondhand smoke kills more Americans each year than murder, drugs and
 AIDS combined," said Dr. Richard Hurt, director of the Nicotine Dependence
 Center at Mayo Clinic, Rochester, and chairman of the board of MPAAT.  "For
 every eight smokers who die from smoking, one innocent bystander dies from
 secondhand smoke.  Someone else's smoke is not just a nuisance -- it's a
 serious health problem."
     With compelling camera work, dramatic special effects and the use of
 arresting images, the campaign presents scenarios in which smoking parents,
 friends and the public "unknowingly" expose loved ones to the dangers of
 secondhand smoke.  The campaign's tag line, "Secondhand smoke.  Still want to
 breathe it?" causes smokers and nonsmokers alike to stop and think about the
 issue.
     The campaign focuses particular attention on the 15 million American
 children who are exposed to secondhand smoke.  "If you smoke around your
 children, they will inhale the equivalent of 102 packs of cigarettes by age
 5," said Dr. Hurt.  "Children of smoking parents have 70 percent more
 respiratory problems; they miss more school days; they are hospitalized more
 frequently; and hundreds of thousands of children are treated annually for ear
 infections, bronchitis, pneumonia and asthma caused by breathing secondhand
 smoke.  Infants exposed to secondhand smoke are four times more likely to die
 from Sudden Infant Death Syndrome (SIDS).  I can't imagine a more terrible
 fate that's preventable.  People just shouldn't smoke anywhere around
 children."
     The statewide campaign reaches Minnesotans where they live using multiple
 media, including four television spots, one radio spot, multiple newspaper
 ads, outdoor and indoor advertising and bus shelter graphics.  The campaign
 also uses innovative media tools, including Minnesota's first
 three-dimensional bus shelter campaign.
     The campaign was developed by Minneapolis branding agency, Clarity
 Coverdale Fury.  MPAAT is an independent, non-profit 501(c)3 public foundation
 dedicated to reducing the harm caused by tobacco.
 
 

SOURCE Minnesota Partnership for Action Against Tobacco
    MINNEAPOLIS/ST. PAUL, Minn., April 5 /PRNewswire/ -- Just about every
 Minnesotan knows that smoking is dangerous to a smoker's health.  However,
 most people don't realize that if they spend two hours in a room where someone
 is smoking, the nonsmoker inhales the equivalent of four cigarettes, 200
 poisons and 43-cancer-causing agents.  All these chemicals are found in
 cigarettes and can cause the same health problems as develop in smokers. And
 the exposure can be fatal.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20010405/MNTH004-a
              http://www.newscom.com/cgi-bin/prnh/20010405/MNTH004-b
              http://www.newscom.com/cgi-bin/prnh/20010405/MNTH004-c
              http://www.newscom.com/cgi-bin/prnh/20010405/MNTH004-d
              http://www.newscom.com/cgi-bin/prnh/20010405/MNTH004-e )
     Today, Minnesota launches a new statewide, locally developed advertising
 campaign to raise awareness of the dangers of secondhand smoke.  The 18-month,
 $5.5 million program is the most significant effort to date to reduce tobacco
 use among adults in Minnesota.  It is part of a comprehensive effort by the
 Minnesota Partnership for Action Against Tobacco (MPAAT) to reduce the harm
 tobacco causes all Minnesotans.
     "Secondhand smoke kills more Americans each year than murder, drugs and
 AIDS combined," said Dr. Richard Hurt, director of the Nicotine Dependence
 Center at Mayo Clinic, Rochester, and chairman of the board of MPAAT.  "For
 every eight smokers who die from smoking, one innocent bystander dies from
 secondhand smoke.  Someone else's smoke is not just a nuisance -- it's a
 serious health problem."
     With compelling camera work, dramatic special effects and the use of
 arresting images, the campaign presents scenarios in which smoking parents,
 friends and the public "unknowingly" expose loved ones to the dangers of
 secondhand smoke.  The campaign's tag line, "Secondhand smoke.  Still want to
 breathe it?" causes smokers and nonsmokers alike to stop and think about the
 issue.
     The campaign focuses particular attention on the 15 million American
 children who are exposed to secondhand smoke.  "If you smoke around your
 children, they will inhale the equivalent of 102 packs of cigarettes by age
 5," said Dr. Hurt.  "Children of smoking parents have 70 percent more
 respiratory problems; they miss more school days; they are hospitalized more
 frequently; and hundreds of thousands of children are treated annually for ear
 infections, bronchitis, pneumonia and asthma caused by breathing secondhand
 smoke.  Infants exposed to secondhand smoke are four times more likely to die
 from Sudden Infant Death Syndrome (SIDS).  I can't imagine a more terrible
 fate that's preventable.  People just shouldn't smoke anywhere around
 children."
     The statewide campaign reaches Minnesotans where they live using multiple
 media, including four television spots, one radio spot, multiple newspaper
 ads, outdoor and indoor advertising and bus shelter graphics.  The campaign
 also uses innovative media tools, including Minnesota's first
 three-dimensional bus shelter campaign.
     The campaign was developed by Minneapolis branding agency, Clarity
 Coverdale Fury.  MPAAT is an independent, non-profit 501(c)3 public foundation
 dedicated to reducing the harm caused by tobacco.
 
 SOURCE  Minnesota Partnership for Action Against Tobacco