SED International Names Ronell Rivera General Manager of Colombia Operations

TUCKER, Ga., Dec. 1 /PRNewswire-FirstCall/ -- SED International Holdings, Inc. (OTC Bulletin Board: SECX), a multinational supply chain management provider and distributor of leading computer technology, wireless communications, consumer electronics and small appliances, today announced the appointment of Ronell Rivera to the position of General Manager of SED Colombia, effective immediately. He will report to Yvonne Portuondo, Vice President of SED Latin America.

SED Colombia, a subsidiary of SED International, is a leading distributor of computers, printers, networking equipment, consumer electronics, and other finished goods to resellers in Colombia. Major vendor lines for the division include HP, Acer, Epson, Dell, 3COM and Microsoft.

Rivera rejoins SED after five years at Lexmark International where he was responsible for developing small/medium business and supplies for the Latin American region. He had previously served in various capacities for SED over an eight-year period, including Vice President of Sales, Vice President of Latin America Division and President of SED Brazil. While responsible for the Latin America Division, Rivera was instrumental in the creation and launch of SED Colombia in 1997.

"Ronell is a dynamic sales and marketing executive who has 20 years of Latin American IT industry experience," said Jonathan Elster, SED President & COO. "We are very pleased to have Ronell back with the SED family, where he can help us continue growing and serving a diverse and loyal base of customer and vendor partners in this important region."

ABOUT SED INTERNATIONAL HOLDINGS, INC.

Founded in 1980, SED International Holdings, Inc. is a multinational, preferred distributor of leading computer technology, wireless communications, consumer electronics and small appliances. The Company also offers custom-tailored supply chain management services ideally suited to meet the priorities and distribution requirements of the e-commerce, Business-to-Business and Business-to-Consumer markets. Headquartered near Atlanta, Georgia with business operations in California; Florida; Georgia; Texas; Bogota, Colombia and Buenos Aires, Argentina, SED serves a customer base of over 10,000 channel partners and retailers in the U.S. and Latin America. To learn more, please visit www.SEDonline.com; or follow us on Twitter @SEDIntl.

Statements made in this Press Release that are not historical or current facts are "forward-looking statements." These statements often can be identified by the use of terms such as "may," "will," "expect," "believes," "anticipate," "estimate," "approximate" or "continue," or the negative thereof. The Company wishes to caution readers not to place undue reliance on any such forward-looking statements, which speak only as of the date made. Any forward-looking statements represent management's best judgment as to what may occur in the future. However, forward-looking statements are subject to risks, uncertainties and important factors beyond the control of the Company that could cause actual results and events to differ materially from historical results of operations and events and those presently anticipated or projected. These factors include adverse economic conditions, entry of new and stronger competitors, inadequate capital, unexpected costs, failure to gain product approval in foreign countries and failure to capitalize upon access to new markets. The Company disclaims any obligation to revise any forward-looking statements to reflect events or circumstances after the date of such statement or to reflect the occurrence of anticipated or unanticipated events. These factors and others are discussed in the "Management's Discussion and Analysis" section of the Company's Report on Form 10-K for the fiscal year ended June 30, 2009 and Form 10-Q for the quarterly reporting period ended September 30, 2009.

FOR MORE INFORMATION, PLEASE CONTACT
Elite Financial Communications Group, LLC
Dodi Handy, President and CEO (Twitter: dodihandy)
Kathy Addison, Director of Elite Media Group (Twitter: kathyaddison)
407-585-1080 or via email at SECX@efcg.net

SOURCE SED International Holdings, Inc.

RELATED LINKS
http://www.SEDonline.com