ATLANTA, March 1, 2013 /PRNewswire/ -- Seed Factory Marketing, an advertising and PR agency based in Atlanta, was recently selected by Shine Bright Kid Co. to design and build their new website. The website is bright and colorful, yet sophisticated so that it appeals to both children and their parents. It features illustrations from Can't-Wait Willow!, the first in a series of picture books by Christy Ziglar, that teach the importance of making good choices and helping build character.
The new website, AlwaysShineBright.com, features captivating illustrations, compelling colors and designs that are playful and fun to appeal to younger children. The website also features an interactive navigation bar and "bouncing" images and text to keep the user engaged. The site is continually updated with fresh content through real-time social media news feeds and scrolling quotes that change on the front page.
"We selected Seed Factory Marketing because of their creative, integrated and collaborative approach," said Christy Ziglar, the founder of Shine Bright Kid Co. and author of the Shine Bright Kids book series being published by Ideals Children's Books. "We believe the website is a wonderful extension of our brand and invites our young audience and their parents to explore the many fun activities available online."
The website is built on a secure CMS platform that can be easily updated and maintained. Seed Factory Marketing also created branded social media platforms, including Pinterest, Facebook and Twitter, to further build the visibility for the children's book and increase search engine optimization (SEO) rankings.
Based on the upcoming Shine Bright Kids book series, the new site features free, downloadable reward charts, coloring pages, fun ideas for family activities and links to additional parenting resources. Created by Christy Ziglar, mother of twins, financial planner and niece of the legendary motivator, Zig Ziglar, the Shine Bright Kids series explores principles including good judgment, taking responsibility, having a positive attitude and demonstrating perseverance through the books characters.
About Seed Factory Marketing
With headquarters in Atlanta, GA, Seed Factory Marketing is an integrated marketing communications agency, which specializes in public relations, advertising, design and digital. Built around smart strategies and a holistic approach, we believe communications disciplines should truly work together seamlessly. An effective, integrated communications strategy will maximize a company's ROI when using paid, earned or owned media channels correctly.
For more information about Seed Factory Marketing, visit http://www.seedfactorymarketing.com.
About Shine Bright Kid Co.
Shine Bright Kid Company provides children and their families with tools that teach good decision-making and help build character. Can't-Wait Willow!, the first book in the new Shine Bright Kids series created for children ages 4 through 8, will be released in April 2013 and is being published by Ideals Children's Books. For more information about Shine Bright Kids, please visit: http://www.alwaysshinebright.com.
SOURCE Seed Factory Marketing