SeLoger.com: 2009 9-Month Revenues Up by 1.0%

    PARIS, November 3 /PRNewswire-FirstCall/ --
    - Classified Ads Increased by 3.8%

    Real estate market stabilising
    FY 2009 targets confirmed
    Record-breaking audience in September 2009


    Consolidated sales for the first 9 months stand at EUR54.0m (+1.0%).
    (Logo: http://www.newscom.com/cgi-bin/prnh/20080131/291759 )

    (All figures are based on a comparison with the same period in 2008,
unless otherwise stated)

    Revenues (EUR'000)               As at     As at       Change
                                      30th      30th
                                 September September
                                     2009       2008

    Classified ads                 41.938     40.391    1.547   3.8%
    - Paris area                   20.005     20.094      -90  -0.4%
    - Regions                      21.934     20.297    1.637  +8.1%
    Online advertising and
    partnerships                    2.650      2.483      167  +6.7%
    Direct services to
    internet users                  1.021      1.008       13  +1.3%
    Total classified ads
    and media                      45.609     43.882    1.727  +3.9%
    Services: agency website
    design and listing              3.851      4.985   -1.134 -22.7%
    Real estate software
    Périclès                        4.566      4.649      -83  -1.8%
    TOTAL revenues                 54.027     53.515      512  +1.0%

"Along with other sectors of the economy, the real estate market has experienced a crisis unlike any other in recent times, which has heavily affected real estate agents. Since the month of September, transaction levels in old property have stabilised and the drop in transaction prices is slowing down. The 1.0% growth in revenues over the first 9 months of the year 2009 mirrors this market condition, and explains the refocusing of real estate agent communication budgets towards the most efficient Internet supports. Today we are witnessing a point of inflection in the real estate market. For the current financial year, we reiterate our aim to reach the upper range of our estimations," declares Roland Tripard, CEO of the Group SeLoger.com.

The main visibility indicators in terms of Internet traffic remain favourable. In September 2009, the Group reaches for the first time the historic level of 3.0 million monthly unique visitors.

                          September 09   September 08   Change

    Number of ads            2,292,000      2,356,000      -3%
    Number of unique
    visitors*                3,137,000      2,535,000      24%
    Number of visits        12,483,000     10,956,000      14%
    Number of pages
    Viewed                 162,141,000    135,4550,00      20%

Source: Google Analytics and * :Mediamétrie // NetRatings

Internet traffic growth is one of the pillars of our development strategy. The number and the quality of visitors to our websites constitute a precondition to winning new clients.

The first effects of launching the new http://www.seloger.com website at the end of September are positive. Users have welcomed the new functions of the search engine. In-house tools for internal statistics show a slight increase in the number of pages viewed with hardly any decrease in viewing time despite a more fluid navigation tool. Furthermore, the SeLoger on iPhone application, launched less than two months ago, is approaching the mark of 120 000 downloads. The Group thus confirms its status as a leader in innovation. Prior to generalised access to Internet mobile, the Group assures an increased audience on its portal.

    - Classified Ads and Media revenues for the first nine months
      of 2009 record an increase of 3.9% to EUR45.6m and of 2.7 % on a
      like-for-like basis (excluding the consolidation of Belles Demeures).

Classified Ads mark an increase of 8.1% in the regions over the whole period and remain stable in the Paris area.

These figures reflect a net loss of 48 clients over the third quarter 2009 (-11 in the Paris area and -47 in the regions) and the stability of the average monthly national basket at EUR332 at the end of September 2009. (EUR413 in the Paris area and EUR286 in the regions). The erosion in the average basket in the Paris area in September 2009 should be analysed with caution since the figure for a single month cannot be representative of the whole year.

                             Sept-09 June-09 March-09 Dec-08 Sept-08

                                            Paris area
    Number of customers        4.357   4.368    4.350  4.385   4.521
    ARPC in Euros                413     421      417    408     408
    Number on points of sales  5.302   5.385    5.296  5.421   5.937

                                              Regions
    Number of customers        7.571   7.618    7.588  7.644   7.961
    ARPC in Euros                286    281       276    277     273
    Number on points of sales 10.844  10.996   10.698 10.667  11.850

                                               TOTAL
    Number of customers       11.928  11.986   11.938 12.029  12.482
    ARPC in Euros                332    332       328    325     322
    Number on points of sales 16.141  16.381   15.994 16.088  17.787



    - On-line Advertising and Partnerships have increased by 6.7%
      over the period. As announced, this activity expanded during the third
      quarter 2009 (+37.7%). Within the lack-lustre market of Internet
      advertising, the Group offers, generally based on efficiency (notably
      payment per click) continue to attract advertisers.

    - Website Design and Listing: following a 12-month overhaul of
      the services billing system, these revenues increased by 5.1% during
      the third quarter 2009. This inflection illustrates the soundness of
      the decision taken one year ago. Clients accept to commit themselves
      to a contract by tacit renewal providing service payments are
      spread across the total period.

    - The 1.8% decrease of Périclès real estate software is
      ascribable to the near absence of new real estate agencies, its main
      source of new clients. Furthermore, the software activity requires a
      longer sales process than classified ads because it has greater impact
      on the daily management of agencies.

2009 Year Outlook

Considering the current market conditions, the Group fully confirms its capacity to place itself towards the top level of its 2009 targets, i.e. revenues ranging between EUR70m and EUR73m with Ebitda* of between EUR35m and EUR37m.

Roland Tripard, CEO of the Group SeLoger.com concludes << the real estate market appears to be reaching its lowest point in terms of transaction volumes. Nevertheless, following several months of slight activity, we remain watchful of our client cash positions.

The successful transition to recurrent subscription for most of our services will help to insure future revenues. New products like Flash Agence and Expertise.net are receiving a favourable response; over 5% of Périclès clients were subscribers to one of these services in September 2009 against less than 2% in January 2009. The success of our new website, http://www.seloger.com and the iPhone application illustrates our determination to win over new audience. I wish to pay tribute to the collective efforts of each person in the Group in successfully conducting different assignments, and I know that this dynamic will be pursued in 2010. I am convinced that we are favourably positioned to benefit from the market recovery".

    Consolidated sales for the third quarter 2009

    Revenues (EUR'000)                Q3-2009        Q3-2008      Change
    Classified ads                     14.320          4.750       -2.9%
    - Paris area                        6.716          7.595      -11.6%
    - Regions                           7.604          7.155       +6.3%
    Online advertising and
    Partnerships                        1.021            741      +37.7%
    Direct services to internet users     397            395       +0.5%
    Total classified ads and
    Media                              15.738         15.887       -0.9%

    Services: agency website
    design and listing                  1.312          1.248       +5.1%
    Real estate software
    Périclès                           1.501           1.603       -6.3%
    TOTAL revenues                     18.551         18.737       -1.0%


    Revenues (EUR'000)               Q2-2009  Q1-2009  Q2-2008  Q1- 2008
    Classified ads                    14.034   13.562   13.357    12.271
    - Paris area                       6.764    6.520    6.488     6.013
    - Regions                          7.270    7.064    6.870     6.258
    Online advertising and
    Partnerships                         878      833    1.015       726
    Direct services to internet users    331      294      292       295
    Total classified ads and
    Media                             15.243   14.689   14.665    13.292
    Services: agency website
    design and listing                 1.280    1.226    1.904     1.832
    Real estate software
    Périclès                           1.517    1.598    1.562     1.484
    TOTAL revenues                     18.039  17.513   18.131    16.609

Third quarter 2009 sales show a 1.0% decrease on a consolidated basis with a 11.6% decrease for classified ads in the Paris area. This decrease mainly comes from allocation terms of the revenues or from non recurring items.

    Coming event:
    Fourth Quarter 2009 Sales Figures
    27 January 2010 (After market closing)
    * : Ebitda: Earnings before interests, tax, depreciation and amortization.
    About SeLoger.com

The SeLoger.com group is France's leading online real estate player, with websites and services aimed at internet users and real estate professionals.

It has become France's benchmark online marketplace for real estate classified ads with several leading sites http://www.seloger.com, http://www.immostreet.com, http://www.bellesdemeures.com and http://www.agorabiz.com. The group is also the leading provider in France for real estate transactions software solutions with Périclès.

The group gives internet users access to France's most extensive range of classified real estate ads, with more than 2.2 million ads. It also gives real estate professionals the largest platform in the market, with an audience consisting of more than 3.0 million unique visitors spending an average time of more than 20 minutes (source: Mediametrie//Netratings September 2009).

SeLoger.com's business model is based on innovative services dedicated to real estate professionals. The company plans to maintain its growth strategy, which focuses on four main areas:

    - continuing to add new estate agent customers, in both Paris
      and the Regions;
    - improving its range of products and dedicated services for
      all types of real estate professionals;
    - introducing innovative new services for individuals planning
      a real estate transaction;
    - making selective acquisitions.

SeLoger.com has been listed on Euronext Paris (compartment B) since 30 November 2006 and is part of the following indexes: SBF 250, CAC SMALL 90, CAT IT and Euronext 100.

ISIN code: FR0010294595

http://www.groupe-seloger.com

SOURCE SeLoger.com