Seminole Hard Rock Entertainment and Seminole Hard Rock International Name New Directors and Managers

    HOLLYWOOD, Fla., Feb. 6 /PRNewswire/ -- Seminole Hard Rock
 Entertainment, Inc., (SHRE, Inc.), and Seminole Hard Rock International,
 LLC, (SHRI, LLC), parent companies of Hard Rock International, today
 announced the appointment of four new individuals to serve on the Board of
 Directors of SHRE, Inc. and SHRI, LLC.
 
     They join Jim Shore, James F. Allen and Brad Buchanan as directors of
 SHRE, Inc. and managers of SHRI, LLC. They are:
 
 
-- Richard Bowers Jr., the current Vice Chairman of the governing Tribal Council of the Seminole Tribe of Florida. Bowers also serves as President of Seminole Tribe of Florida, Inc., which directs certain business interests of the Tribe; -- Elrod Bowers, the current Chief Operating Officer of the Seminole Tribe of Florida; -- Robert L. Gips, special counsel on Indian affairs at the law firm of Drummond, Woodsum & MacMahon in Portland, Maine; and -- Michael D. Rumbolz, Chairman and Chief Executive Officer of Cash Systems, Inc., a NASDAQ-listed company focused on the casino cash access industry. About the Seminole Tribe of Florida The Seminole Tribe of Florida, through its wholly-owned subsidiary, Seminole Hard Rock Entertainment, Inc., acquired Hard Rock International in March, 2007. The Tribe operates Seminole Hard Rock Hotels & Casinos in Hollywood and Tampa, Fla. Five other Seminole Casinos are located in Coconut Creek and Hollywood, Fla., as well as in Immokalee, near Naples, on the Brighton Reservation northwest of Lake Okeechobee and on the Big Cypress Reservation south of Lake Okeechobee. The Seminole Tribe pioneered Indian Gaming with the opening of a high-stakes bingo hall in Hollywood in 1979. About Hard Rock International With 125 high-energy Hard Rock Cafes and nine hotels/casinos in 48 countries, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. For more information on Hard Rock, visit www.hardrock.com.

SOURCE Seminole Hard Rock Entertainment, Inc.

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