Sequentially Numbered Shirts Sold by Compassionate Capitalists Aim to Bring People Together

MORRISTOWN, N.J., Nov. 18 /PRNewswire/ -- Four entrepreneurs, led by Peter Kraft, founder and President, launched SequentialT (http://www.sequentialt.com), a social marketing company committed to connecting people around the globe through shared concerns for causes and a progressive social agenda designed to make our planet a better place to live.

SequentialT is a dynamic new platform where green consciousness and philanthropy are considered table stakes and are baked into the business model. Two universal elements -- numbers and t-shirts -- are the face of the business. Consumers will buy sequentially numbered shirts on the website (http://www.sequentialt.com). Each shirt bears a global and national number and the owner's personal choice of national flags and cause-related badges. Five dollars from each purchase will automatically be donated to charities serving people, animals or the earth, specified by buyers.

Climate neutral, organic, ethically made and manufactured solely using sustainable energy generated from wind or solar power, long and short sleeve t-shirts, polo shirts and sport shirts will be produced and distributed from facilities in the U.S.

"Everyone, everywhere wears t-shirts. It's a global form of expression," Mr. Kraft noted. "So are numbers. We want to leverage the humanity and personal impact of numbers - by using sequential numbers printed on t-shirts -- to link all of us together in a quest for a better world."

In addition to Mr. Kraft, the three partners and co-founders are Tracy Howe, John Kiely and Paulina Fibak. Mr. Kraft, Ms. Howe and Ms. Fibak spent nine years building GoalQuest, a software business in higher education which was acquired by EducationDynamics in 2007. John Kiely is a well known product designer and founder of the RandomLine toy line.

Mr. Kraft observed, "We had several prerequisites for creating SequentialT. Our business must be inspiring, global, scalable, viral, creative and must make an impact in the world. It's 'compassionate capitalism' at work."

Marketing begins immediately, mostly online at http://www.sequentialt.com. Initial campaigns will run on social media like Facebook, Flickr, YouTube and Twitter. The firm is exploring a wide range of partnerships, affiliations and distribution opportunities around the globe.

SequentialT LLC is headquartered at 7 Washington St., Morristown, NJ, 07960.

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