Sergeant's Announces Licensing Agreement for New Line of Natural Pest Control Products

Products Formulated Using Natural Plant Oils

Mar 15, 2006, 00:00 ET from Sergeant's Pet Care Products, Inc.

    OMAHA, Neb., March 15 /PRNewswire/ -- Sergeant's(R) Pet Care Products,
 Inc. announced today it has signed an exclusive licensing agreement with
 EcoSMART Technologies, a world leader in natural pesticide products, to offer
 a new line of natural pest control products for cats and dogs.  Terms of the
 agreement were not disclosed.
     "Nearly ten years ago, Sergeant's identified the natural pesticide or
 botanical market as something we felt had great potential," says Joel Adamson,
 senior vice president of business development and marketing services,
 Sergeant's Pet Care Products.  "While we saw the opportunity then, the market
 demand for natural products and the available technology have now combined to
 make such an offering successful and noteworthy.  Offering this new line of
 natural pest control is right in line with our mission to meet the emerging
 needs of dog and cat owners through innovation and confidence in the
 Sergeant's legacy and history."
     According to the report, "Market Trends:  Natural Organic and Eco-Friendly
 Pet Products," released by Packaged Facts (February 1, 2005), the trend
 towards natural pet care continues to increase, with sales of natural pet
 health products anticipated to grow nearly 150 percent from 2004 levels to
 some $112 million by 2009.
     Adamson says EcoSMART's patented technology is based on the efficacy of
 plant oils that harness nature's own defenses against insects and other pests.
 The active ingredients in the new products, while highly effective in
 controlling and killing common pests, are classified by the U.S. Food and Drug
 Administration as "Generally Recognized as Safe" (GRAS) and thus approved as
 direct food additives.
     "Our plant-based technology is effective like that found in conventional
 products and has the added bonus of offering an unprecedented margin of safety
 to people, pets and the environment," says Steve Bessette, EcoSMART's
 president.  "We are delighted to be partnering with an innovative company such
 as Sergeant's in introducing these natural products to dog and cat owners."
     Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. and is a
 leading supplier of pet supplies including flea and tick remedies, health and
 well-being products, natural and formulated treats, rawhide chews, toys and
 accessories.  Sergeant's has been caring for pets since 1868 and is one of the
 most trusted names in pet care.  For more information, visit the Sergeant's
 web site at

SOURCE Sergeant's Pet Care Products, Inc.