OMAHA, Neb., March 15 /PRNewswire/ -- Sergeant's(R) Pet Care Products,
Inc. announced today it has signed an exclusive licensing agreement with
EcoSMART Technologies, a world leader in natural pesticide products, to offer
a new line of natural pest control products for cats and dogs. Terms of the
agreement were not disclosed.
"Nearly ten years ago, Sergeant's identified the natural pesticide or
botanical market as something we felt had great potential," says Joel Adamson,
senior vice president of business development and marketing services,
Sergeant's Pet Care Products. "While we saw the opportunity then, the market
demand for natural products and the available technology have now combined to
make such an offering successful and noteworthy. Offering this new line of
natural pest control is right in line with our mission to meet the emerging
needs of dog and cat owners through innovation and confidence in the
Sergeant's legacy and history."
According to the report, "Market Trends: Natural Organic and Eco-Friendly
Pet Products," released by Packaged Facts (February 1, 2005), the trend
towards natural pet care continues to increase, with sales of natural pet
health products anticipated to grow nearly 150 percent from 2004 levels to
some $112 million by 2009.
Adamson says EcoSMART's patented technology is based on the efficacy of
plant oils that harness nature's own defenses against insects and other pests.
The active ingredients in the new products, while highly effective in
controlling and killing common pests, are classified by the U.S. Food and Drug
Administration as "Generally Recognized as Safe" (GRAS) and thus approved as
direct food additives.
"Our plant-based technology is effective like that found in conventional
products and has the added bonus of offering an unprecedented margin of safety
to people, pets and the environment," says Steve Bessette, EcoSMART's
president. "We are delighted to be partnering with an innovative company such
as Sergeant's in introducing these natural products to dog and cat owners."
Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. and is a
leading supplier of pet supplies including flea and tick remedies, health and
well-being products, natural and formulated treats, rawhide chews, toys and
accessories. Sergeant's has been caring for pets since 1868 and is one of the
most trusted names in pet care. For more information, visit the Sergeant's
web site at www.sergeants.com.
SOURCE Sergeant's Pet Care Products, Inc.