OMAHA, Neb., March 15 /PRNewswire/ -- Sergeant's(R) Pet Care Products, Inc. announced today it has signed an exclusive licensing agreement with EcoSMART Technologies, a world leader in natural pesticide products, to offer a new line of natural pest control products for cats and dogs. Terms of the agreement were not disclosed. "Nearly ten years ago, Sergeant's identified the natural pesticide or botanical market as something we felt had great potential," says Joel Adamson, senior vice president of business development and marketing services, Sergeant's Pet Care Products. "While we saw the opportunity then, the market demand for natural products and the available technology have now combined to make such an offering successful and noteworthy. Offering this new line of natural pest control is right in line with our mission to meet the emerging needs of dog and cat owners through innovation and confidence in the Sergeant's legacy and history." According to the report, "Market Trends: Natural Organic and Eco-Friendly Pet Products," released by Packaged Facts (February 1, 2005), the trend towards natural pet care continues to increase, with sales of natural pet health products anticipated to grow nearly 150 percent from 2004 levels to some $112 million by 2009. Adamson says EcoSMART's patented technology is based on the efficacy of plant oils that harness nature's own defenses against insects and other pests. The active ingredients in the new products, while highly effective in controlling and killing common pests, are classified by the U.S. Food and Drug Administration as "Generally Recognized as Safe" (GRAS) and thus approved as direct food additives. "Our plant-based technology is effective like that found in conventional products and has the added bonus of offering an unprecedented margin of safety to people, pets and the environment," says Steve Bessette, EcoSMART's president. "We are delighted to be partnering with an innovative company such as Sergeant's in introducing these natural products to dog and cat owners." Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant's has been caring for pets since 1868 and is one of the most trusted names in pet care. For more information, visit the Sergeant's web site at www.sergeants.com.
SOURCE Sergeant's Pet Care Products, Inc.