'Sergeant's(R) Doggie Bad Breath Contest' Event Highlights National Pet Dental Health Month

Celebrity Judge Steve Dale Lends His Nose to the Cause

Feb 20, 2006, 00:00 ET from Sergeant's Pet Care Products, Inc.

    OMAHA, Neb., Feb. 20 /PRNewswire/ -- Sergeant's(R) Pet Care Products,
 Inc., a leading supplier of pet care products, held its second annual
 "Sergeant's Doggie Bad Breath Contest" Saturday in an effort to promote
 February as National Pet Dental Health Month.
     Nationally renowned pet journalist and dog behavior consultant Steve Dale
 of Chicago served as a celebrity judge, along with representatives of
 Sergeant's and the Nebraska Humane Society.
     The judges endured several rounds of smelling dog breath before ultimately
 crowning "Liza," a 9-year-old Brittany spaniel, the winner of the stinking
     For having the most offensive breath, "Liza" received a year's supply of
 Sergeant's DentaFresh(R) products.  The first and second runners-up received
 gift baskets containing DentaFresh and other Sergeant's products.
     "Finally, I met a dog whose breath is louder than its bark," says Dale,
 who also writes a syndicated newspaper column and hosts two syndicated radio
 shows about pets.  "While we had fun here today, I hope the message is to do
 something so you can accept a wet dog smooch without cringing or needing a
 clothespin.  And you can do something.  For starters, you can brush your pet's
 teeth.  It really will matter -- not only to your sensibilities, but to the
 long-term health of your best friend."
     "We felt the contest would be a fun way to highlight National Pet Dental
 Health Month and bring attention to oral disease among pets, which is
 definitely no laughing matter," says Joel Adamson, spokesman for Sergeant's.
     According to the American Veterinary Dental Society, oral disease is the
 number one health problem diagnosed in dogs and cats, affecting approximately
 80 percent of dogs over the age of three.  If not treated, oral infections can
 spread throughout the body, shortening the life of a dog by as much as five
     "With DentaFresh you get triple teeth cleaning power: ductile texture to
 rub teeth; patented inclusions to scrape teeth; and active ingredients to help
 reduce tartar, plaque and the unpleasantness of 'doggie breath,'" says
     Sergeant's Pet Care Products, Inc. is a leading supplier of pet supplies
 including flea and tick remedies, health and well-being products, natural and
 formulated treats, rawhide chews, toys and accessories.  More information and
 photos of the contest are available at www.sergeants.com.

SOURCE Sergeant's Pet Care Products, Inc.