Sergeant's(R) Pet Care Products Acquires the Consumer Brand Division of Virbac Corporation

Mar 14, 2008, 01:00 ET from Sergeant's Pet Care Products, Inc.

    OMAHA, Neb., March 14 /PRNewswire/ -- Sergeant's Pet Care Products
 today announces its acquisition of the consumer brands division of Virbac
 Corporation. The brands and technology acquired provide unique and
 proprietary pet care items that include internal and external health care
 products, dental solutions and an expansive aquatic line. Well recognized
 brands include WormXPlus(TM), WormX(R), Petrodex(R), Zema(R), Mardel(R),
 and LiveMeter(R).
     "WormXPlus(TM) is the first generic version of the #1 broad-spectrum
 wormer in the veterinary channel," says Bob Scharf, president and CEO of
 Sergeant's Pet Care Products, Inc. "With this product we are able to
 provide a veterinary quality product that treats and prevents round, hook
 and tapeworms while saving pet owners valuable time and money."
     WormXPlus(TM) is comparable to the veterinary brand Drontal(R), a
 well-known broad spectrum wormer marketed by Bayer to the veterinary
     Additional acquired products include Petrodex(R), home dental care
 products proven to help reduce plaque and tartar accumulation in dogs and
 cats; Zema(R), pesticides used to treat your home, pets, house and yard for
 fleas and ticks; and Mardel(R), a widely distributed name in the aquatic
 industry providing the fish enthusiast with medications for fish, water
 treatments and conditioners as well as a variety of test kits. Mardel(R)
 has been an industry leader for more than 30 years.
     "These brands join the existing pet specialty, farm and fleet and
 hardware marketed brands from Sergeant's, namely SENTRY, Old West and
 Steakhouse, and will continue to be sold exclusively in these channels,"
 says Scharf.
     Retailers in the grocery, mass, drug and dollar channels, will see many
 of these unique formulations being marketed to their consumers under the
 Sergeant's and Vetscription(TM) brands.
     About Sergeant's Pet Care Products
     Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is
 a leading supplier of pet supplies including flea and tick remedies, health
 and well-being products, natural and formulated treats, rawhide chews, toys
 and accessories. Sergeant's has been caring for pets since 1868, is
 America's oldest full-line pet supplies company and has one of the most
 trusted names in pet care. For more information, visit the Sergeant's web
 site at

SOURCE Sergeant's Pet Care Products, Inc.