OMAHA, Neb., Feb. 4 /PRNewswire/ -- Sergeant's Pet Care Products, a
leading full line supplier of pet products, proudly announces a cause
marketing partnership with the National Wildlife Federation (NWF),
America's leading conservation organization with over 5 million members and
supporters and a leader in nature education for over 70 years.
"Similar to National Wildlife Federation, Sergeant's has a long and
rich heritage," says Caryn Stichler, Sergeant's vice president of
marketing. "Sergeant's prides itself as being on the forefront of the
'green' movement in its dedication to the health and well-being of pets and
their environment. A partnership with the National Wildlife Federation is a
perfect match to jointly help raise funds, awareness and a passion to
support Sergeant's mission and the NWF in its efforts to teach adults and
children to conserve, experience, appreciate and respect the natural
world," says Stichler.
The partnership will include co-branding and marketing of three product
lines in which the NWF logo will appear on all products and a portion of
the proceeds will directly support the NWF's conservation programs.
The campaign's three product lines include the following:
-- Sergeant's Nature's Guardian natural flea and tick control products:
For the consumer who wants a product that is safe to use around
children and pets while at the same time being an effective natural
alternative to flea and tick control.
-- Sergeant's Nature's Guardian health care products: Offers pet owners a
variety of natural solutions that are environmentally friendly,
responsible and effective remedies for both dogs and cats.
-- Protected Wildlife Plush Toys: The toys represent animals from all over
the globe that are in some way endangered, protected or threatened.
"The Protected Wildlife Plush Toys provide an educational opportunity
for the pet owner and a durable toy for their dog to enjoy," says Stichler.
"Each toy provides general information and facts about the endangered
species, as well as what efforts are underway to save the animal and its
habitat. When pet owners collect the toys, they help protect our planet in
a fun and easy way," says Stichler.
Research shows 87% percent of consumers are likely to switch from one
brand to another that is about the same in price and quality, if the other
brand is associated with a cause, according to the 2007 Cone Agency Cause
About Sergeant's Pet Care Products
Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is
a leading supplier of pet supplies including flea and tick remedies, health
and well-being products, natural and formulated treats, rawhide chews, toys
and accessories. Sergeant's has been caring for pets since 1868, is
America's oldest full-line pet supplies company and has one of the most
trusted names in pet care. For more information, visit the Sergeant's web
site at http://www.sergeants.com.
SOURCE Sergeant's Pet Care Products