Sergeant's(R) Pet Care Products Reaches Agreement to Acquire the Consumer Brand Division of Virbac Corporation

Feb 14, 2008, 00:00 ET from Sergeant's Pet Care Products

    OMAHA, Neb., Feb. 14 /PRNewswire/ -- Sergeant's Pet Care Products is
 excited to announce it has reached an agreement to purchase the consumer
 brands division of Virbac Corporation. The brands and technology acquired
 provide unique and proprietary pet care items that include internal and
 external health care products, dental solutions and an expansive aquatic
 line. Well recognized brands include WormXPlus(TM), WormX(R), Petrodex(R),
 Zema(R), Mardel(R), and LiveMeter(R).
     "WormXPlus(TM) is the first generic version of the #1 broad-spectrum
 wormer in the veterinary channel," says Bob Scharf, president and CEO of
 Sergeant's Pet Care Products, Inc. "With this product we are able to
 provide a veterinary quality product that treats and prevents round, hook
 and tapeworms while saving pet owners valuable time and money."
     WormXPlus(TM) is comparable to the veterinary brand Drontal(R), a
 well-known broad spectrum wormer marketed by Bayer to the veterinary
     Additional acquired products include Petrodex(R), home dental care
 products proven to help reduce plaque and tartar accumulation in dogs and
 cats; Zema(R), pesticides used to treat your home, pets, house and yard for
 fleas and ticks; and Mardel(R), a widely distributed name in the aquatic
 industry providing the fish enthusiast with medications for fish, water
 treatments and conditioners as well as a variety of test kits. Mardel(R),
 has been an industry leader for more than 30 years.
     "These brands will join the existing pet specialty, farm and fleet and
 hardware marketed brands from Sergeant's, namely SENTRY, Old West and
 Steakhouse, and will continue to be sold exclusively in these channels,"
 says Scharf.
     Retailers in the grocery, mass, drug and dollar channels, can look
 forward to seeing many of these unique formulations being marketed to their
 consumers under the Sergeant's and Vetscriptions brands.
     About Sergeant's Pet Care Products
     Sergeant's Pet Care Products, Inc., is based in Omaha, Neb., USA, and
 is a leading supplier of pet supplies including flea and tick remedies,
 health and well-being products, natural and formulated treats, rawhide
 chews, toys and accessories. Sergeant's has been caring for pets since
 1868, is America's oldest full-line pet supplies company and has one of the
 most trusted names in pet care. For more information, visit the Sergeant's
 web site at

SOURCE Sergeant's Pet Care Products