OMAHA, Neb., Feb. 14 /PRNewswire/ -- Sergeant's Pet Care Products is
excited to announce it has reached an agreement to purchase the consumer
brands division of Virbac Corporation. The brands and technology acquired
provide unique and proprietary pet care items that include internal and
external health care products, dental solutions and an expansive aquatic
line. Well recognized brands include WormXPlus(TM), WormX(R), Petrodex(R),
Zema(R), Mardel(R), and LiveMeter(R).
"WormXPlus(TM) is the first generic version of the #1 broad-spectrum
wormer in the veterinary channel," says Bob Scharf, president and CEO of
Sergeant's Pet Care Products, Inc. "With this product we are able to
provide a veterinary quality product that treats and prevents round, hook
and tapeworms while saving pet owners valuable time and money."
WormXPlus(TM) is comparable to the veterinary brand Drontal(R), a
well-known broad spectrum wormer marketed by Bayer to the veterinary
Additional acquired products include Petrodex(R), home dental care
products proven to help reduce plaque and tartar accumulation in dogs and
cats; Zema(R), pesticides used to treat your home, pets, house and yard for
fleas and ticks; and Mardel(R), a widely distributed name in the aquatic
industry providing the fish enthusiast with medications for fish, water
treatments and conditioners as well as a variety of test kits. Mardel(R),
has been an industry leader for more than 30 years.
"These brands will join the existing pet specialty, farm and fleet and
hardware marketed brands from Sergeant's, namely SENTRY, Old West and
Steakhouse, and will continue to be sold exclusively in these channels,"
Retailers in the grocery, mass, drug and dollar channels, can look
forward to seeing many of these unique formulations being marketed to their
consumers under the Sergeant's and Vetscriptions brands.
About Sergeant's Pet Care Products
Sergeant's Pet Care Products, Inc., is based in Omaha, Neb., USA, and
is a leading supplier of pet supplies including flea and tick remedies,
health and well-being products, natural and formulated treats, rawhide
chews, toys and accessories. Sergeant's has been caring for pets since
1868, is America's oldest full-line pet supplies company and has one of the
most trusted names in pet care. For more information, visit the Sergeant's
web site at http://www.sergeants.com.
SOURCE Sergeant's Pet Care Products