Sergeant's(R) Pet Care Products Reaches Agreement to Acquire the Consumer Brand Division of Virbac Corporation
OMAHA, Neb., Feb. 14 /PRNewswire/ -- Sergeant's Pet Care Products is excited to announce it has reached an agreement to purchase the consumer brands division of Virbac Corporation. The brands and technology acquired provide unique and proprietary pet care items that include internal and external health care products, dental solutions and an expansive aquatic line. Well recognized brands include WormXPlus(TM), WormX(R), Petrodex(R), Zema(R), Mardel(R), and LiveMeter(R). "WormXPlus(TM) is the first generic version of the #1 broad-spectrum wormer in the veterinary channel," says Bob Scharf, president and CEO of Sergeant's Pet Care Products, Inc. "With this product we are able to provide a veterinary quality product that treats and prevents round, hook and tapeworms while saving pet owners valuable time and money." WormXPlus(TM) is comparable to the veterinary brand Drontal(R), a well-known broad spectrum wormer marketed by Bayer to the veterinary channel. Additional acquired products include Petrodex(R), home dental care products proven to help reduce plaque and tartar accumulation in dogs and cats; Zema(R), pesticides used to treat your home, pets, house and yard for fleas and ticks; and Mardel(R), a widely distributed name in the aquatic industry providing the fish enthusiast with medications for fish, water treatments and conditioners as well as a variety of test kits. Mardel(R), has been an industry leader for more than 30 years. "These brands will join the existing pet specialty, farm and fleet and hardware marketed brands from Sergeant's, namely SENTRY, Old West and Steakhouse, and will continue to be sold exclusively in these channels," says Scharf. Retailers in the grocery, mass, drug and dollar channels, can look forward to seeing many of these unique formulations being marketed to their consumers under the Sergeant's and Vetscriptions brands. About Sergeant's Pet Care Products Sergeant's Pet Care Products, Inc., is based in Omaha, Neb., USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant's has been caring for pets since 1868, is America's oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant's web site at http://www.sergeants.com.
SOURCE Sergeant's Pet Care Products
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