Sergeant's(R) Pet Care Products Unveils New Natural Flea, Tick and Mosquito Control Products at Global Pet Expo

SENTRY(R) Natural Defense(TM) Clinically Proven as Effective as Many

Conventional Products

Mar 27, 2006, 00:00 ET from Sergeant's Pet Care Products, Inc.

    OMAHA, Neb., March 27 /PRNewswire/ -- Sergeant's(R) Pet Care Products,
 Inc. unveiled its new line of natural flea, tick and mosquito control products
 at the 2006 Global Pet Expo in San Diego on March 23-25.
     SENTRY Natural Defense is the first natural product formulation from a
 major pet products manufacturer clinically shown to kill the pests that cause
 so much trouble for pets and their owners.  Clinical data show that SENTRY
 Natural Defense products kill or repel high percentages of insects within the
 first 24 hours and have efficacy rates comparable to some of the leading
 conventional flea and tick products.
     "SENTRY Natural Defense products are designed to satisfy a growing demand
 for natural pet care products," says Joel Adamson, senior vice president of
 business development and marketing services, Sergeant's Pet Care Products.
 "SENTRY Natural Defense flea and tick products are not only proven to be
 effective, they are also formulated with all low-risk components, so parents
 and pet owners can take comfort in knowing that these products are labeled to
 be safe for use around children and pets when used according to directions."
     SENTRY Natural Defense products are formulated using natural botanical
 extracts as active ingredients, a unique combination of plant oils that
 demonstrate pesticidal activity, including such ingredients as peppermint oil,
 cinnamon oil, lemon grass oil and thyme oil.
     The active ingredients such as those found in SENTRY Natural Defense have
 been determined to be low risk to humans and the environment.  As a result,
 the SENTRY Natural Defense products do not require U.S. Environmental
 Protection Agency registration as controlled pesticides.  The same plant oils
 used in SENTRY Natural Defense are classified as "Generally Recognized As
 Safe" (GRAS) by the U.S. Food and Drug Administration and thus can be used as
 food additives for consumption.
     The product formulations were developed by Sergeant's using patented
 technologies licensed from EcoSMART Technologies, a world leader in natural
 pesticide products.
     The SENTRY Natural Defense product line includes on-animal squeeze-on
 topicals, sprays and powders for both dogs and cats, and a carpet powder and
 household spray.  Following shipment in April, SENTRY Natural Defense products
 will be sold nationwide at pet specialty retailers such as PetSmart, PETCO and
 many other fine pet specialty retail outlets.
     About Sergeant's Pet Care Products
     Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. and is a
 leading supplier of pet supplies including flea and tick remedies, health and
 well-being products, natural and formulated treats, rawhide chews, toys and
 accessories.  SENTRY is the Sergeant's brand of products sold exclusively
 through the pet specialty channel.  Sergeant's has been caring for pets since
 1868, is America's oldest full-line pet supplies company and has one of the
 most trusted names in pet care.  For more information, visit

SOURCE Sergeant's Pet Care Products, Inc.