Sesame Street And The NAMM Foundation Invite Kids To Make Music With New App

Jan 21, 2016, 09:00 ET from The NAMM Foundation

NEW YORK, Jan. 21, 2016 /PRNewswire-USNewswire/ -- Everyone's friends from Sesame Street are inviting kids to join their band. The Sesame Street Makes Music app, now available in the App Store, welcomes kids to discover musical instruments and play some of their favorite songs with Abby, Cookie Monster, Elmo and Ernie. Created by Sesame Workshop and IDEO with the NAMM Foundation, Sesame Street Makes Music provides fun ways for kids to explore tempo and beat and hear a variety of music genres.

Photo - http://photos.prnewswire.com/prnh/20160119/323913

Sesame Street Makes Music features six classic songs kids can play including a reggae version of "If You're Happy and You Know It," and a jug band rendition of "Old MacDonald." Kids can play songs with the band in the Sesame Street concert hall or explore a variety of instruments on their own.

"Music has such a powerful connection to helping kids learn. Sesame Street Makes Music is an exciting, interactive way for kids to engage in the fun of expressing themselves through music and discovering the wide world of music with the characters and songs they love," said Jennifer A. Perry, Vice President, North America Media Products and Publishing.

"Research continues to show that music learning may have profound health, social and cognitive development benefits even at the youngest ages," said Mary Luehrsen, executive director of the NAMM Foundation. "But most of all, music is a fun way for kids to be creative and engage with the world around them. We hope that this app helps place the power of music and creativity into more kids' hands, while kicking off a lifetime of music making!"

Sesame Street Makes Music is available for iPhone and iPad through the App Store for $2.99.

Sesame Workshop is the nonprofit educational organization behind Sesame Street which reaches 156 million children across more than 150 countries. The Workshop's mission is to help kids grow smarter, stronger and kinder. Delivered through a variety of platforms, including television programs, digital experiences, books and community engagement, its research-based programs are tailored to the needs of the communities and countries they serve. For more information, visit us at www.sesameworkshop.org.

The NAMM Foundation is a nonprofit organization with the mission to advance active participation in music making across the lifespan by supporting scientific research, philanthropic giving and public service programs. For more information about the NAMM Foundation, please visit www.nammfoundation.org.  

IDEO is a human-centered design and innovation firm ranked independently among the ten most innovative companies in the world. Learn how our team of child-development experts, veteran toy designers and interaction designers approach the creation of award-winning kid apps at www.ideotoylab.com

Contact: Jodi Lefkowitz, 212-875-6497, jodi.lefkowitz@sesame.org

 

SOURCE The NAMM Foundation



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