Setanta Sports to Launch on DISH Network(TM)

One month of free viewing gives subscribers a sneak peek at leading

international sports channel

Aug 02, 2007, 01:00 ET from Setanta Sports North America

    NEW YORK and ENGLEWOOD, Colo., Aug. 2 /PRNewswire/ -- Just in time for
 the English Premiership season opener and the Rugby World Cup 2007, Setanta
 Sports (, the leading sports broadcasting network dedicated
 to international soccer and rugby, and EchoStar Communications
 Corporation's DISH Network(TM) (Nasdaq:   DISH) today announced the launch of
 Setanta on DISH Network to subscribers across America for the first time.
 Currently in high demand, Setanta Sports brings quality and depth of
 programming to global sports fans nationwide through 24-hour access to more
 than 1,000 live events, including UK and European soccer, as well as
 world-class rugby and other sports programming.
     Airing seven days per week, 24 hours per day, Setanta Sports is
 available to DISH Network customers for $14.99 per month, and to business
 subscribers starting at $100 per month. Through their subscription to
 Setanta Sports, sports fans will receive "armchair access" to the best
 live, international sports presented in their original format, including
 the world's top soccer from the Barclay's English Premiership League and
 the UEFA Champions League combined with top flight Rugby Union including
 the Rugby World Cup 2007, the annual Six Nations tournament and The
 Heineken European Cup.
     "We are excited to offer DISH Network subscribers the best
 international sports programming from the comfort of their own homes, 24
 hours a day," said Roger Hall, CEO of Setanta Sports North America. "DISH
 Network will be a terrific partner for us in North America and we look
 forward to bringing their customers the authentic soccer and rugby coverage
 that we're known for around the world for many years to come."
     "We welcome the opportunity to offer our viewers a chance to engage in
 the world of international sports, including globally renowned programming
 like Barclay's English Premier League soccer and Rugby World Cup 2007,"
 said Eric Sahl, senior vice president of Programming for DISH Network. "Our
 current subscriber base of more than 13.4 million homes across the United
 States is comprised of viewers from many different backgrounds with diverse
 sports interests. Adding programming like Setanta Sports speaks to our
 overarching goal to provide programming that is as diverse as our
     Setanta will be offered for free in DISH Network's Preview Showroom on
 Ch. 284 from Aug. 2 through Sept. 5. For more information about how to
 order Setanta Sports from DISH Network, contact 1-800-333-DISH (3474) or
     About Setanta Sports North America (
     Setanta Sports North America operates the only dedicated International
 soccer and rugby channel in North America. In 2006, the 24-hour, digital
 pay TV network aired more than 1,000 live events, focusing on programming
 designed to meet the growing demands of international sports fans living in
 North America. Setanta Sports North America is part of Dublin-based Setanta
 Sports, a leading, international pay television broadcaster and the number
 two sports broadcaster in the United Kingdom, providing top sports leagues
 and events to more than 100 million digital television homes globally and
 to commercial venues in six countries. In North America, Setanta Sports is
 currently available to subscribers via broadband at and on
 DIRECTV, GlobeCAST WorldTV and, as well in commercial settings
 such as sports bars and pubs nationwide.
     About EchoStar Communications Corporation
     EchoStar Communications Corporation (Nasdaq:   DISH) has been a leader
 for more than 26 years in satellite TV equipment sales and support
 worldwide. The Company's DISH Network(TM) is the fastest-growing pay-TV
 provider in the country since 2000 and currently serves more than 13.4
 million satellite TV customers. DISH Network offers a premier line of
 industry-leading Digital Video Recorders (DVRs) and hundreds of video and
 audio channels as well as the most national HD and International channels
 in the U.S., Interactive TV, Latino and sports programming. DISH Network
 also provides a variety of package and price options including the lowest
 all-digital price in America and the DishDVR Advantage Package. EchoStar is
 included in the Nasdaq-100 Index (NDX) and is a Fortune 300 company. Visit or call 1-800-333-DISH (3474) for more information.

SOURCE Setanta Sports North America