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Exclusively Through V CAST Music: Shakira Simultaneously Debuts "Hips Don't

Lie" Full Length Song, Music Video, Ring Back Tones and Ring Tones

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    BEDMINSTER, N.J., March 10 /PRNewswire/ -- Verizon Wireless and the
 company's V CAST Music service continue to make mobile music history with the
 simultaneous world premiere of the full-length song, music video, ring tone,
 ring back tone, wallpaper and behind-the-scenes footage of the video shoot for
 "Hips Don't Lie," the song that marks the unique collaboration of global
 artists Shakira and Wyclef Jean.  Available today on V CAST Music-enabled
 phones, the "Hips Don't Lie" single and other content are available for
 purchase exclusively on V CAST -- two months prior to being sold at any Web
 retailer, music store or other music distribution channel.  The single will be
 available on the upcoming re-release of Shakira's album Oral Fixation Vol. 2.
 Verizon Wireless will also feature the artists in footage from the "Hips
 Don't Lie" music video in a national television commercial that breaks this
 week.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20060310/NYF056 )
     Starting today, Verizon Wireless' V CAST Music customers can select a
 variety of ways to discover and enjoy the single and take an active role in
 determining the programming of "Hips Don't Lie" -- before the song debuts on
 television or cable.  Fans can take on the role of radio DJ by playing the
 ring back tone, they can then "perform" the song as a ring tone for friends
 in a coffee shop and they can play the role of video DJ or television
 programmer by playing the music video on their phones wherever and whenever
 they choose.  Shakira and Wyclef Jean selected Verizon Wireless as their
 distributor of choice to deliver their music first by recognizing the
 opportunity to capitalize on the immediacy of V CAST Music to reduce time to
 market by getting their song and video to their fans in record time through
 their fans' mobile phones.
     "As an artist, I am always looking for new creative mediums," said
 Shakira. "The V CAST service gives me a unique platform to offer different
 musical expressions which fans can access instantaneously through their cell
 phone."
     "Verizon Wireless through their V CAST service is really at the forefront
 of the music-mobile matrix.  They have been a partner in effectively launching
 two new Shakira albums in two languages this year," said Ceci Kurzman,
 Shakira's manager. "Their mixed media offerings allow us to have a completely
 integrated business model that supports all the forms of music we can offer."
     John Harrobin, vice president of marketing for Verizon Wireless, said, "We
 are proud that V CAST Music gives customers what they want -- a single place
 to enjoy one song in many ways.  Enabling fans to enjoy and personalize their
 favorite song in a myriad of different ways provides a compelling value
 proposition not only for consumers, but for artists and the music industry in
 a significantly more powerful way than has ever been done with a single song
 download alone."
     V CAST Music from Verizon Wireless gives customers access to songs from
 Shakira, the Fugees and many other top artists, and lets them play music on
 their wireless phones -- the same device they have come to rely upon for
 entertainment, information and mobile communication.  V CAST Music lets
 customers browse, preview, download and play high-quality digital music from
 their phones or online in the Verizon Wireless V CAST Music Store.  V CAST
 Music songs cost $0.99 if purchased from the PC or $1.99 if purchased and
 downloaded over the air onto a V CAST Music-enabled phone.  In addition to the
 immediacy of over-the-air or PC-based full-music downloads, music lovers have
 the ability to copy their digital music collection from a Windows XP PC to
 their V CAST Music phone.  For more information, visit
 http://www.verizonwireless.com/music.
     V CAST Music runs on Verizon Wireless' broadband network, available to
 about 150 million people from coast to coast. V CAST Music is available
 through Verizon Wireless' 2,000 Communications Stores and Circuit City
 locations and online at http://www.verizonwireless.com.
 
     About Verizon Wireless
     Verizon Wireless owns and operates the nation's most reliable wireless
 network, serving 51.3 million voice and data customers. Headquartered in
 Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications
 (NYSE:   VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web
 at http://www.verizonwireless.com.  To preview and request broadcast-quality
 video footage and high-resolution stills of Verizon Wireless operations, log
 on to the Verizon Wireless Multimedia Library at
 http://www.verizonwireless.com/multimedia.
 
 

SOURCE  Verizon Wireless

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