Shanda and Motorola Launch Exclusive Mobile Content 'World of Legend' and 'Magical Land' to be brought to mobile gaming

handsets



    SHANGHAI, China, July 28 /Xinhua-PRNewswire/ -- Shanda Interactive
 Entertainment Ltd. (Nasdaq:   SNDA), a leading interactive entertainment
 media company, and Motorola, Inc. (NYSE:   MOT), a global leader in wireless
 communications, today announced an agreement designed to improve the way
 games are experienced and enjoyed on mobile devices in China. According to
 the agreement, Motorola will launch exclusive mobile versions of Shanda's
 popular World of Legend and Magical Land online role playing games on
 specially customized Motorola E680g handsets.
     "The cooperation with Motorola will further expand Shanda's user base
 from a PC to a mobile platform, giving users more flexible choices to
 access our leading game content still supported by our superior unified
 operating system," stated Mr. Tang Jun, President of Shanda. "We will
 continue to provide gamers with reliable, high-quality service combined
 with a fun and entertaining gaming experience. We are pleased to be
 partnering with Motorola and look forward to a successful partnership."
     Dressed as a World of Legend character and standing in front of
 larger-than-life pictures of Motorola products and World of Legend and
 Magical Land characters, Ian Chapman-Banks, Motorola's North Asia general
 manager of marketing and business development for mobile devices, expressed
 his delight at the partnership, saying, "Motorola is dedicated to providing
 China's gamers with a superior mobile gaming experience, and that has to
 include the very best in content. Shanda's World of Legend and Magical Land
 are perhaps the most popular games this country has ever seen, and it is
 only fitting that they make their mobile debut with Motorola."
     Both Motorola and Shanda were quick to point out that the two online
 mobile games are not merely new versions or extensions of the PC games.
 Instead, they can run in conjunction with PCs and interact, with users
 being able to transfer points, weapons, and other assets between their
 handsets and their PCs. World of Legend and Magical Land will be available
 exclusively for download on MIDC (Monternet's "My E680g Zone") and CMCC
 MagicBox (China Mobile's platform for game downloads) for a period of six
 months. Related content like sounds, wallpapers and screensavers can be
 downloaded exclusively from MIDC.
     In addition to the games announcement, the two companies announced a
 series of co-branding initiatives, including preloaded Shanda content on
 Motorola's new E680g gaming handsets, promotion of the handset within the
 PC versions of World of Legend and Magical Land, and cross-brand packaging.
 Shanda will make its on-line, off-line and Internet Cafe resources
 available to Motorola, as well as share Shanda's registered user database
 for promotional purposes.
     About Shanda Interactive Entertainment Ltd.
     Shanda Interactive Entertainment Ltd. (Nasdaq:   SNDA) is a leading
 interactive entertainment media company in China. Shanda offers a portfolio
 of diversified entertainment content including some of the most popular
 massively multi-player and casual online games in China, along with online
 chess and board games, a network PC game platform and a variety of
 cartoons, literature works and music. Shanda's interactive entertainment
 platform attracts a large and loyal user base. Each user can interact with
 thousands of others and enjoy the interactive entertainment content that
 Shanda provides. Interaction enriches your life. For more information about
 Shanda, please visit http://www.snda.com
     About Motorola
     Motorola is known around the world for innovation and leadership in
 wireless and broadband communications. Inspired by our vision of Seamless
 Mobility, the people of Motorola are committed to helping you get and stay
 connected simply and seamlessly to the people, information, and
 entertainment that you want and need. We do this by designing and
 delivering "must have" products, "must do" experiences and powerful
 networks -- along with a full complement of support services. A Fortune 100
 company with global presence and impact, Motorola had sales of US $35.3
 billion in 2005. For more information about our company, our people and our
 innovations, please visit www.motorola.com
     Safe Harbor Statement
     This announcement contains forward-looking statements that are based on
 current expectations, assumptions, estimates and projections about the
 companies and the industry. All statements other than statements of
 historical fact in this announcement are forward-looking statements,
 including but not limited to the statement regarding design features and
 inter-operability between the mobile versions of the games with the
 respective PC versions and user experience of the games. These
 forward-looking statements involve various risks and uncertainties.
 Although the companies believe that their expectations expressed in these
 forward-looking statements are reasonable, they cannot assure you that
 their expectations will turn out to be correct. Important risks and
 uncertainties could cause actual results to be materially different from
 expectations include but not limited to the risk that the mobile versions
 of the games are not well received by users, that Shanda is unable to
 develop mobile versions of the games that can be operated in conjunction
 with the respective PC versions or the proposed cooperation is otherwise
 not successfully executed and the risks set forth in Shanda's filings with
 the U.S. Securities and Exchanges Commission, including Shanda's annual
 report on Form 20-F.
 
 

SOURCE Shanda Interactive Entertainment Ltd.
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