Shanda to Operate NHN Games' ArchLord in China

Feb 09, 2006, 00:00 ET from Shanda Interactive Entertainment Limited

    SHANGHAI, China, Feb. 9 /Xinhua-PRNewswire/ -- Shanda Interactive
 Entertainment Limited (Nasdaq:   SNDA), or Shanda, a leading interactive
 entertainment media company, today announced that it has entered into an
 agreement with NHN Games Corporation, a leading online game company in South
 Korea, for an exclusive license to operate ArchLord, a 3D massively
 multiplayer online role playing game, or MMORPG, in mainland China.  The game
 is expected to enter closed beta testing in China during the second quarter of
 2006.
     With an evolving storyline of conquest and betrayal, ArchLord presents an
 epic adventure in which users band together as they embark on a quest for the
 ancient relics of the Archons.  Following the launch of open beta testing in
 March 2005, ArchLord was well received by Korean users.  NHN Games
 commercially launched ArchLord in Korea in January 2006.
     "We are very pleased to add ArchLord to our diversified MMORPG portfolio,"
 said Tianqiao Chen, CEO of Shanda.  ''ArchLord is a fresh take on the MMORPG
 genre, mixing unique new features with already popular elements.  We believe
 this game will appeal to both new and established MMORPG players in China,
 thus broadening the user demographic base for our home strategy.''
     ''We believe Shanda's extensive experience operating online games in China
 makes it the ideal partner to operate ArchLord in China.''  Kim Byoung Gwan,
 CEO of NHN Games commented, ''With its superior quality and key new features
 where players compete to become the 'archlord' and shape the virtual game
 environment, we believe ArchLord will meet the expectations of Chinese
 users.''
 
     About Shanda Interactive Entertainment Limited
     Shanda Interactive Entertainment Limited (Nasdaq:   SNDA) is a leading
 interactive entertainment media company in China.  Shanda offers a portfolio
 of diversified entertainment content including some of the most popular
 massively multi-player and casual online games in China, along with online
 chess and board games, a network PC game platform and a variety of cartoons,
 literary and music content.  Shanda's interactive entertainment platform
 attracts a large and loyal user base.  Each user can interact with thousands
 of others and enjoy the interactive entertainment content that Shanda provides.
 Interaction enriches your life.  For more information about Shanda, please
 visit http://www.snda.com .
 
     Safe Harbor Statement
     This announcement contains forward-looking statements that are based on
 current expectations, assumptions, estimates and projections about the
 companies and the industry.  All statements other than statements of
 historical fact in this announcement are forward-looking statements including
 statements regarding the date closed beta testing of ArchLord is expected to
 begin and the future appeal of ArchLord to MMORPG players in China.  These
 forward-looking statements involve various risks and uncertainties.  Although
 the companies believe that their expectations expressed in these
 forward-looking statements are reasonable, they cannot assure you that their
 expectations will turn out to be correct.  Important risks and uncertainties
 could cause actual results to be materially different from expectations
 include but not limited to the risk that there are delays in localizing
 ArchLord for China, that ArchLord is not well received by MMORPG players in
 China and the risks set forth in Shanda's filings with the U.S. Securities and
 Exchanges Commission, including Shanda's annual report on Form 20-F.
 
 

SOURCE Shanda Interactive Entertainment Limited