Shane's Rib Shack Kicks Off BBQ Season With Second Annual Free Ribs Giveaway!

PARTNERS WITH COCA-COLA ZERO(TM) AND SMITHFIELD TO SERVE FREE RIBS TO SHANE'S FIRST 100 FRIENDS

ATLANTA, April 2 /PRNewswire/ -- For the second year in a row, Shane's Rib Shack is celebrating May, the official BBQ month, by giving away free ribs to the first 100 friends at participating locations on Saturday, May 16. The first 100 friends at every Shane's will each receive a free 1/2 rack of baby back ribs, provided by Smithfield, and a large Coca-Cola Zero(TM). In addition, the first 100 will also receive an official numbered "Shaniac" Jersey T-shirt (# 1 - 100), indicating their place in line.

For those who don't make the first 100, Shane's will offer consolation prizes... certificates to "Treat Your Friend to Shane's" with a special buy one get one free offer for the next 250 guests. Shane's is distributing these special certificates to allow friends to celebrate and dine together during the summertime BBQ season.

"We are really excited to be able to host this giveaway for the second year in a row in collaboration with Coca-Cola Foodservice and Smithfield who have helped roll this out systemwide," explains Shane Thompson, president and founder of Shane's Rib Shack. "Last year was such a success, with a few stores seeing campers starting the lines in the wee hours of the morning! Summer is such a great time of year to make memories with family and friends, whether it's playing in the backyard, lying by the pool or camping out at Shane's. BBQ is the quintessential summer meal and the best way to enhance any group occasion."

About Shane's Rib Shack

Shane's Rib Shack is a true American rib shack, known for its slow-cooked baby back ribs, hand-chopped chicken and pork, and many southern sides to complement each plate. The original shack was founded in 2002, in rural McDonough, Ga. by Shane Thompson, who started the restaurant with his grandfather's secret BBQ sauce. Since becoming a franchised restaurant in 2004, Shane's Rib Shack has grown to become the country's fastest growing fast-casual barbecue concept. Shane's Rib Shack was selected as #20 on the Fast Casual Movers and Shakers list of 2008, highlighting the very best of the Fast Casual industry's over 600 restaurants. Shane's Rib Shack currently operates more than 80 locations. For more information, visit www.shanesribshack.com.

About Coca-Cola Foodservice

Coca-Cola Foodservice serves the restaurant and hospitality industry as part of The Coca-Cola Company, the world's largest beverage company. Along with Coca-Cola, recognized as the world's most valuable brand, the Company markets four of the world's top five nonalcoholic sparkling beverage brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light beverages, waters, juices and juice drinks, teas, coffees, energy and sports drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1.5 billion servings each day. For more information about The Coca-Cola Company, please visit our website at www.thecoca-colacompany.com.

About Smithfield

Smithfield Foods is a global food company with operations in 13 countries through wholly-owned subsidiaries and joint ventures. Headquartered in Smithfield, Virginia, the company produces more than 50 brands of pork, beef and turkey products and more than 200 gourmet foods. Employing more than 57,000 people across the globe, with sales of $12 billion, Smithfield Foods is the leading processor and marketer of fresh pork and packaged meats in the United States, as well as the largest producer of hogs. For more information, visit www.smithfieldfoods.com

SOURCE Shane's Rib Shack

RELATED LINKS
http://www.shanesribshack.com
http://www.thecoca-colacompany.com
http://www.smithfieldfoods.com