China's Premier English-Language News Outlet Portrays Brasilinvest Chief

SHANGHAI, Dec. 20, 2011 /PRNewswire/ -- The cover story of Shanghai Daily's 'Vibe' section features Mario Garnero, founder and Chairman of Brasilinvest, Brazil's foremost merchant bank.

In an article titled 'What Makes Mario Run: Ethanol', the weekend edition of China's Premier English-Language devotes two full pages to tracing Garnero's successful business trajectory.

The piece, authored by reporter Lydia Chen, describes Garnero's ventures in biofuels, real estate and technology, as well as his role of negotiator and private diplomat. The article revisits Garnero's pioneering 1981 business mission to China and the new opportunities he is seeking in building enhanced cooperation between Brazil and China.

As the story ranges from one business venture to another, a philosophy of entrepreneurship and life emerge from Garnero's practice. "Enthusiasm drives me. As for financial success, when you create wealth, you can see people enjoy it and their faces show beauty. Beauty represents the wealth and money you make," the article reads.

Garnero also speaks of his lifetime achievements: "Nothing is impossible as long as you love what you are doing ... Passions changes whole horizons."

Founded in October 1999, Shanghai Daily was the first local English-language newspaper in China. The 40-page tabloid is owned by Wenhui-Xinmin United Press Group and publishes 7 days a week.

Today it has become the most influential English-language newspaper in Shanghai and East China. After 10 years of publishing, Shanghai Daily attained a daily circulation of 85,000 copies, reaching more than 120,000 readers through its print pages, who are 65% foreigners and 35% bilingual Chinese. Many of them are senior and mid-level executives, traders and government officials.

Shanghai Daily's website and iPad editions are accessed by hundreds of thousands of readers worldwide.

For the full story, access: http://www.shanghaidaily.com/article/print.asp?id=489607

Contact:
Anamelia Meirelles
anamelia@brasilinvest.com.br
T: 55 11 3094 4000

SOURCE Brasilinvest

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