SHAPE & MEN'S FITNESS Partner With Extra® Gum
Fitness Publications Help Launch the Extra Gum 120-Day Get Fit Giveaway National Sweepstakes Promotion
NEW YORK, Jan. 17, 2012 /PRNewswire/ -- SHAPE and MEN'S FITNESS have teamed up with Extra® gum to kick off the 120-Day Get Fit Giveaway, an online promotion to help consumers get their New Year's resolutions off to a good start.
The giveaway, which runs December 1, 2011, through March 29, 2012, lives on ExtraGum.com and features unique fitness focused daily and Grand Prize giveaways to help keep New Year's resolutions on track. Fans can enter once a day to win daily prizes ranging from coupons for a free pack of Extra gum to tech toys like Xbox® 360 and Microsoft Kinect™, exercise equipment such as Bosu® Balls and deluxe SHAPE and MEN'S FITNESS workout tote bags packed with gear. Prizes change daily, so entrants can check back often for additional chances to win.
When the sweepstakes ends on March 29, 2012, two lucky winners will be chosen to receive the Grand Prize—an all-expense-paid fitness adventure trip for two to Red Mountain Resort in Utah.
"Red Mountain is thrilled to be featured as the grand prize giveaway for such an esteemed national sweepstakes," said General Manager Tracey Welsh. "We are eager to host the winners and hope to encourage them to continue their journey toward lasting health and wellness."
During their stay at the resort, winners will be treated to a select program of active outdoor activities, featuring guided hikes, stimulating fitness classes, and healthy culinary delights, as overseen by an on-site celebrity trainer, courtesy of SHAPE and MEN'S FITNESS. Highlights from the winners' Grand Prize getaway will appear in a full-page advertorial feature in both magazines.
"We are excited to partner with Extra gum for the 120-Day Get Fit Giveaway," said Brian Gruseke, Vice President/Publisher of SHAPE. "Both SHAPE and Extra gum want to inspire healthy changes for the New Year, and when that is coupled with consumers winning daily prizes that help them achieve their fitness goals, everybody wins."
"MEN'S FITNESS and our sister publication, SHAPE, have made getting fit more fun through our partnership with Extra gum," MEN'S FITNESS Vice President/Publisher, John Graney added. "At 5 calories per stick, Extra offers our readers an easy alternative to high calorie snacks, and now with the launch of this promotion, SHAPE and MEN'S FITNESS are helping the brand offer even more ways to get their fitness regimens back on track in the New Year."
In addition to online components, the promotion includes a number of retail elements:
- Displays at select Wal-Mart locations and in 5,500 CVS stores
- Custom header cards at 7,300 Walgreens stores
- Store circular promotions at Duane Reade and Supervalu/Safeway stores
- A CVS promotion with a coupon to receive $2 off a combined purchase of Extra gum and SHAPE or MEN'S FITNESS.
- Coupon tearpads featuring $1 off at 2,200 Kroger-owned grocery stores good for a combined purchase of Extra gum and SHAPE and/or MEN'S FITNESS
No purchase necessary. Visit ExtraGum.com for official rules and regulations. All trademarks related to prizes are the property of their respective owners and no sponsorship, endorsement or affiliation with Wm. Wrigley Jr. Company, its products or this promotion is implied by their use.
About American Media, Inc.
American Media, Inc. owns and operates the leading print and digital celebrity and health and fitness media brands in the United States. AMI's titles include Star, OK!, Reality Weekly, National Enquirer, Globe, Country Weekly, Soap Opera Digest, Soap Opera Weekly, Pixie, Shape, Men's Fitness, Muscle & Fitness, Flex, Muscle & Fitness Hers, Fit Pregnancy and Natural Health. AMI also manages 18 different digital sites including RadarOnline.com, OKmagazine.com, Shape.com, MensFitness.com, MuscleandFitness.com and FitPregnancy.com. AMI's magazines have a combined total circulation of almost 7 million and reach more than 55 million men and women each month. AMI's digital properties reach an average of 10 million unique visitors and 80 million page views monthly.
AMI also operates a Publishing Services business unit which includes Distribution Services, Inc. (DSI), the No. 1 in-store magazine sales and merchandising marketing company in the U.S. and Canada. DSI places and monitors AMI's publications and third-party publications to ensure proper displays in major retail chains and national and regional supermarket chains. DSI also provides marketing, merchandising and information gathering services to third parties including non-magazine clients. Publishing Services also provides print and digital advertising sales and strategic management direction in the following areas: manufacturing, subscription circulation, logistics, event marketing and full back office financial functions. Playboy is one of many publishers who have taken advantage of these additional services.
Wrigley is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies and lollipops. The company has operations in more than 40 countries and distributes its world-famous brands in more than 180 countries. Three of these brands – Wrigley's Spearmint, Juicy Fruit, and Altoids – have heritages stretching back more than a century. Other well-loved brands include Doublemint, Life Savers, Skittles, Big Red, Winterfresh, Extra, Starburst, Orbit, Airwaves, P.K, Cool Air and 5. Wrigley is headquartered in Chicago, Illinois and operates as a subsidiary of Mars, Incorporated, based in McLean, VA. Mars is a $30-billion, family-owned company that produces some of the world's leading confectionery, food and pet-care products and has growing beverage and health & nutrition businesses.
About Red Mountain Resort
Nestled in the high desert red rock bluffs of Southwestern Utah, Red Mountain Resort is a one-of-a-kind active destination retreat, inspiring guests to pursue health, balance and joy. With one of the country's most breathtaking natural settings as its backdrop, the resort features a comprehensive selection of fitness programs, outdoor and hiking adventures, nutritious cuisine and personal discovery services. Highlights include the year-round outdoor recreation programs at nearby Zion National Park, unlimited on-property fitness classes, and seminars hosted by some of the leading minds in health and wellness. Red Mountain Resort also features the Sagestone Spa & Salon, named one of the top spas by Conde Nast Traveler, Fodor's, Allure Magazine, Forbes.com and USA Today. The new St. George Municipal Airport, opened in January 2011, allows visitors an easy commute, while Las Vegas is a mere two hour drive from resort property. Red Mountain is located at 1275 E. Red Mountain Circle, St George, Utah 84738. For reservations call 435.673.4905, toll-free at 877.246.HIKE, or visit RedMountainResort.com.
SOURCE American Media, Inc.
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