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Share a Picture, Tell Your Story

With visuals a new marketing necessity, how do you make your efforts stand out?

Sep 17, 2013, 11:36 ET from PR Newswire Association LLC

CHICAGO, Sept. 17, 2013 /PRNewswire/ -- One of the key takeaways coming out of Content Marketing World last week is the growing importance of visual elements in marketing efforts.1  PR Newswire's recent survey with PR News shows a large majority of communicators plan to incorporate even more multimedia in their efforts in 2014—and with the frequent addition of new platforms and channels to the marketing mix, the possibilities are endless.2

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Employing Visual Content for Compelling Storytelling, a live event from PR Newswire on Thursday, September 19, 2013, at 8:30AM CT at Prudential Plaza in Chicago, brings together a panel of industry leaders as they explore the various ways brands and thought-leaders are using visuals and taking advantage of the many multimedia platforms and products available in the market to achieve goals ranging from higher visibility to increased engagement, lead generation and brand loyalty.

To register for the event and for more information, click here:

The discussion will also focus on the future of storytelling in marketing and communications efforts, which is quickly becoming the key to an engaging audience experience and creating a two-way conversation.

Speakers include:

  • Ed Garsten, Head, Chrysler Digital Media, Chrysler Group LLC
  • Suzanne Lavin, Vice President, Corporate Marketing, UL LLC
  • Lainey Garcia, External Communications Manager, McDonald's USA
  • Sandy Babin, Vice President of Marketing, Apple Vacations
  • Sarah Skerik, Vice President, Content Marketing PR Newswire

PR Newswire is offering members a special discounted rate of $20 with promo code PRN10.

About PR Newswire  

PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.



Media Contacts:
Caitlin Carragee
Manager, Marketing Communications

SOURCE PR Newswire Association LLC

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