Shareablee Ranks Top Ten TV Networks in July 2015

TV Networks see 13% social growth over June

ESPN tops ranking, FX sees largest growth in July

Aug 11, 2015, 09:00 ET from Shareablee Inc.

NEW YORK, Aug. 11, 2015 /PRNewswire/ -- Shareablee Inc., the leading social media benchmarking and audience analysis firm that partners with TV and cable networks CBS, NBC, ESPN, Univision, FOX News and CNN, among others, today released a July ranking of the most socially engaged TV Networks in the U.S. The ranking, which includes all television shows and the main network brand accounts under their respective networks, reflects a total of 551.2 million social actions (409 million on Facebook – likes, shares and comments, 27.8 million on Twitter – retweets, favorites, 110.2 million on Instagram – likes, comments, 4.1 million on YouTube – likes, dislikes, comments) and saw a 13% growth in total social actions compared to June 2015.

ESPN, led by the program SportsCenter, ranks number one with 66.7 million total actions across Facebook, Twitter, Instagram and YouTube. Telemundo ranked number one on Facebook with 56.5 million actions, ABC ranked number one on YouTube with 822.2 thousand actions, and ESPN ranked number one on Twitter and Instagram with 8.6 and 31.8 million actions, respectively. Fox News won the news category with 38.3 million actions. FX grew 122 percent, the largest growth in the TV Network category during the month of July, driven by American Horror Story's social promotion of its upcoming season. ABC captured the most social amplification of any TV network with nearly 10 million shares and retweets on Facebook and Twitter.

Shareablee Social Scorecard: Top Ten U.S. TV Networks by Total Network Presence

July 2015

Rank

Network

Total

Actionsi

Facebook
Twitter
Instagram
YouTube

Total

Contentii
Facebook
Twitter
Instagram
YouTube

Actions to
Fans Indexiii

Facebook
Twitter
Instagram
YouTube

Fans &
Followersiv

Facebook
Twitter
Instagram
YouTube



Category Average

9.8M

3,653

100

47.7M


1.

ESPN

66.7M

12,002

228

114.1M


2.

Telemundo

58.9M

12,963

685

33.6M


3.

ABC

50.5M

18,791

105

187.9M


4.

Univision

43.2M

18,006

309

54.6M


5.

Fox News

38.3M

10,998

454

32.9M


6.

NBC

35.8M

14,715

92

151.2M


7.

MTV

30.8M

4,932

84

143.5M


8.

ABC Family

30.1M

5,653

240

49.1M


9.

E!

19.2M

6,781

184

40.9M


10.

CBS

16.7M

13,113

29

226.2M



i Total actions metric includes the total volume of post-level likes, shares, favorites, retweets, comments and dislikes for all properties under each brand across platforms.

ii Total content includes all posts, tweets, media and YouTube videos posted by all properties under each brand across platforms.

iii "Actions to fans index" is calculated as the total number of actions taken on all posts made by properties in the network in the time period, divided by the total fan count of all properties in the network. This value is then set as an index against all U.S. TV Networks.

iv Total fans/followers includes average fans/followers for all properties under each brand as of July 31, 2015.


Other notable findings include:

  • The Top Five TV shows by engagement: SportsCenter, ESPN (36.4 million actions), Pretty Little Liars, ABC Family (23.6 million actions), Teen Wolf, MTV (12 million actions), El Senor de los Cielos, Telemundo (11.6 million actions), Good Morning America, ABC (10.9 million actions)
  • The Top Five TV Networks on Facebook: Telemundo (56.5 million actions), ABC (44.2 million actions), Fox News (36.7 million actions), Univision (35.4 million actions), NBC (30.5 million actions)
  • The Top Five Networks on Twitter: ESPN (8.6 million actions), MTV (3.5 million actions), ABC (2.1 million actions), ABC Family (1.5 million actions), E! (1.4 million actions)
  • The Top Five Networks on Instagram: ESPN (31.8 million actions), ABC Family (18.5 million actions), E! (8 million actions), MTV (7.4 million actions), Univision (7.1 million actions)
  • The Top Five Networks on YouTube: ABC (822.2 thousand actions), NBC (774.3 thousand actions), TBS (399.4 thousand actions), MTV (294.5 thousand actions), Comedy Central (291.1 thousand actions)

About Shareablee Inc.
Launched in 2013, Shareablee Inc. is the leading authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google+, Tumblr, LinkedIn, and YouTube.

Media Contact:
Kara Lawson
Email: kara@shareablee.com
Mobile: +1.917.808.6402

SOURCE Shareablee Inc.



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