Shareablee Social Scorecard Reveals Top 25 U.S. Social Brands in 2015

Fox News Tops Facebook; Bleacher Report Leads Twitter Social Video Sees 111 Percent Growth

Jan 12, 2016, 09:00 ET from Shareablee Inc.

NEW YORK, Jan. 12, 2016 /PRNewswire/ -- Leading social media benchmarking and predictive analytics firm, Shareablee Inc., released the Top 25 Social U.S. Brands in 2015. The ranking reflects a growth of 35 percent in social engagement compared to 2014, boosted by a 73 percent increase in social video posts which drove a 111 percent growth in social video actions across Facebook, Twitter and Instagram. U.S. brands captured a total of 79.7 billion social actions with Instagram leading in engagement (34.6 billion on Facebook, 3.4 billion on Twitter, 40.8 billion on Instagram, 878.1 million on YouTube excluding views).

National Geographic dominates the Top 25 ranking with 1.6 billion total actions (likes, comments, shares, retweets, favorites, dislikes) across Facebook, Twitter, Instagram and YouTube, also ranking #1 on Instagram with 1.5 billion actions. Fox News ranked #1 on Facebook with 228 million total actions and Bleacher Report is the leading U.S. brand on Twitter with 20.6 million engaged actions. BuzzFeed Food saw the largest growth of any brand in the Top 25 compared to 2014 (2,094 percent) largely driven by Facebook. NBA captured the most social video actions across Facebook, Twitter and Instagram, at 291.2 million.

Shareablee Social Scorecard: Top 25 U.S. Social Brands 2015

January 1 – December 31, 2015


Rank

Brand

Total

Actionsi

Facebook

Twitter

Instagram

YouTube

Total

Contentii

Facebook

Twitter

Instagram

YouTube

Fans/

Followersiii

Facebook

Twitter

Instagram

YouTube

% Engagement
from Videoiv

Facebook

Twitter

Instagram

1.

National Geographic

1.6B

17,158

89.8M

2%

2.

NBA

819.1M

27,390

58M

36%

3.

NFL

528.9M

36,339

32.6M

2%

4.

WWE

385.9M

33,796

40.1M

23%

5.

Victoria's Secret

330.7M

3,608

64.8M

9%

6.

MTV

259.4M

39,315

66.5M

13%

7.

Fox News

241.3M

45,909

19.3M

18%

8.

MLB

232.5M

33,990

13.9M

7%

9.

Bleacher Report

213.5M

27,970

7.7M

22%

10.

GoPro

208.2M

4,469

18.3M

16%

11.

BuzzFeed Video

190.1M

10,291

9.3M

80%

12.

E! Online

189M

46,488

21.8M

1%

13.

Brandy Melville

185.4M

3,541

3.5M

0%

14.

Anastasia Beverly Hills

174.9M

6,168

8.3M

10%

15.

Inked Magazine

170.9M

33,447

9.6M

0%

16.

BuzzFeed

161.9M

27,831

10M

8%

17.

FOX Deportes

161.6M

49,944

12.2M

3%

18.

Aeropostale

152.6M

3,942

14.5M

1%

19.

National Geographic Travel

151.9M

9,840

13.3M

2%

20.

Telemundo

146.7M

33,165

11M

3%

21.

Urban Outfitters

144.2M

4,763

7.3M

1%

22.

ESPN

143.6M

18,570

41.9M

8%

23.

sneakernews.com

130.1M

19,508

5.2M

0%

24.

People.com

122.3M

51,432

14M

3%

25.

Hollywood Life

122M

55,372

4.6M

2%

i Total actions is the sum of all post-level likes, shares, comments, retweets and dislikes.
ii Total content is the sum of all posts, tweets, media and YouTube videos published by each brand across Facebook, Twitter, Instagram, and YouTube.
iii Total fans/followers includes fans and followers for all properties under each brand as of December 31, 2015.
iv Percent of Engagement from video metric is the percentage of total actions that were brought in by video posts and tweets across Facebook, Twitter and Instagram.
*This ranking excludes sports teams, TV shows and public figures.

The top five performing categories ranked by social media actions across all platforms are:

  • Entertainment (35.3 billion)
  • Media (25.2 billion)
  • Sports (9.1 billion)
  • Retail (5.2 billion)
  • Consumer Packaged Goods (1.5 billion)

Other notable findings include:

  • The three fastest growing industries on social in 2015 were Education (102 percent), Business Services (82 percent), and Automotive (55 percent).
  • In 2015, U.S. brands saw a 27 percent growth in social amplification (sum of shares and retweets) compared to 2014, with shares of content representing 5.2 billion actions.
  • On Facebook, U.S. brands saw Facebook impressions grow 40 percent in 2015 compared to 2014, led by the Media category with over 2.1 trillion Facebook impressions.
  • The top performing brands by social platform, which can be seen in the charts below.

Shareablee Social Scorecard: Top 5 U.S. Brands on Facebook 2015

January 1 – December 31, 2015


Rank

Brand

Total Facebook Actions

1.

Fox News

228M

2.

WWE

218.3M

3.

FOX Deportes

154.4M

 


Shareablee Social Scorecard: Top 5 U.S. Brands on Twitter 2015

January 1 – December 31, 2015


Rank

Brand

Total Twitter Actions

1.

Bleacher Report

20.6M

2.

NFL

20.6M

3.

Billboard

20.1M

 

Shareablee Social Scorecard: Top 5 U.S. Brands on Instagram 2015

January 1 – December 31, 2015


Rank

Brand

Total Instagram Actions

1.

National Geographic

1.5B

2.

NBA

664.9M

3.

NFL

416.4M

About Shareablee Inc. 
Launched in 2013, Shareablee Inc. is the leading authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google+, Tumblr and YouTube.

Media Contact:  
Kara Lawson
Shareablee
Email: kara@shareablee.com 
Phone: 917.808.6402

SOURCE Shareablee Inc.



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