Shaun White and Burton Snowboards Sign Ten Year Endorsement Deal

Includes Expansion of The White Collection Product Line

Jan 24, 2008, 00:00 ET from Burton Snowboards

    BURLINGTON, Vt., Jan. 24 /PRNewswire/ -- Shaun White and Burton
 Snowboards today announced that they have signed a ten year partnership
 deal, the longest in the sport of snowboarding, whereby Shaun will continue
 to ride for Burton's Global Team, in addition to working with the company
 on expanding The White Collection, his signature line of hardgoods and
 outerwear that has been highly successful since it launched four years ago.
     The White Collection, which includes a signature board and boot, a
 snowboarding outerwear line and R.E.D. helmet, will expand to include
 additional items for men and boys, including: snowboarding-related bags,
 luggage and clothing accessories and lifestyle products such as beanies,
 hoodies and tees. In addition, the collection will also now offer a new
 line of snowboarding outerwear for women beginning with the 2009
 collection, which will be unveiled at the SIA snow industry trade show on
 January 29. The partnership also includes plans to further develop the
 youth offerings for snowboarding in The White Collection. Together, Shaun
 and Burton will build a dedicated product staff in its Irvine, California
 office, headed up by Jesse White, Shaun's brother and long-time
 collaborator on this collection.
     Shaun White had this to say about the deal, "I started riding for
 Burton when I was seven years old and Jake's support has always been there.
 We have some big plans for The White Collection and I can't think of a
 better home for me for the future. Thanks again, Jake!"
     Jake Burton, Founder and Chairman of Burton Snowboards, had this to
 say, "Where do I even begin to comment on Shaun? Of course, I feel
 incredibly fortunate to have the opportunity to work with him for another
 decade. I've watched Shaun grow up from a little grom who wasn't afraid to
 push himself in the halfpipe to one of the most recognized athletes in all
 of action sports. I mean, to be such a talented rider and skateboarder and
 to contend in every competition you enter is pretty insane. But, if you
 think Shaun's riding is impressive, you should check out his design skills.
 His products are fresh, functional and loaded with style, just like his
     About Burton Snowboards
     In 1977, Jake Burton Carpenter founded Burton Snowboards out of his
 Vermont barn. Since then, Burton has fueled the growth of snowboarding
 worldwide through its groundbreaking product lines, its team of top
 snowboarders and its grassroots efforts to get the sport accepted at
 resorts. In 1996, Burton began growing its family of brands to include
 boardsports and apparel brands. Privately held and owned by Jake, Burton's
 headquarters are in Burlington, Vermont with offices in California,
 Austria, Japan and Australia. For more information, visit
Media Contacts: Shana Frahm Caroline Andrew Burton Snowboards Mfa, LTD (323) 855-9884 (212) 528-1691

SOURCE Burton Snowboards