Shell Continues to Innovate at the Pump

Pay By Touch and 'Info-tainment' Technologies in U.S., Hand-Held Scanners

Launched Abroad, Make Customers More Satisfied



01 Nov, 2007, 01:00 ET from Shell Oil Products US

    HOUSTON, Nov. 1 /PRNewswire/ -- This week, Shell becomes the first
 gasoline retailer in the world to adopt Pay By Touch biometric payment
 technology at its pumps and inside convenience stores. A recognized
 industry innovator, Shell also is testing attendant hand-held wireless card
 scanners abroad. Both technologies are intended to add more convenience and
 security to customer transactions.
     Simultaneously, "infotainment" technologies are also launching at
 various Shell-branded stations across the United States to further maximize
 outstanding customer experiences and to educate them about the importance
 of fuel quality.
     "We want Shell to be the first choice for motorists and we aim to
 achieve that with operational excellence," said Chris Suess, manager of
 Global Refueling Innovations. "That involves having the right people in
 place, first and foremost; but it also requires keeping stride, if not
 staying ahead of the curve, where technology is concerned."
     Pay By Touch(TM) Finger-Scan Payments
     The Pay By Touch biometric technology Shell has installed at select
 Chicagoland stations verifies personal identity using biometrics, the
 measurement of unique physical and behavioral characteristics. In this
 case, a simple finger scan is used to pay for a fuel purchase from an
 existing financial account of the driver's choice: eCheck (a direct debit
 from his or her checking account), Shell Card or Shell MasterCard.
     "Customers are going to walk away satisfied with this new technology
 because it's faster, easier and more secure, which offers convenience and
 peace of mind," said Suess. "Because the driver must be physically present
 to conduct the transaction, we will be able to reduce the risk of fraud and
 make transactions safer for our customers."
     To get started, drivers simply go to http://www.Shell.com/paybytouch or
 sign up onsite the first time they visit a Pay By Touch-outfitted station.
 After a quick sign up, drivers can begin transacting immediately and begin
 their new-and-improved, pump-and-go lifestyle.
     "We are honored to be working with Shell -- a technology leader and our
 first gasoline industry partner," said John Rogers, Pay By Touch founder
 and executive chairman. "Pay By Touch helps Shell provide better customer
 service, and make transactions safer, which is good for their customers and
 their bottom line."
     Keeping customers financially secure and on-the-go is only one part of
 the new-and-improved customer service models that Shell is researching and
 testing. The company is simultaneously piloting "info-tainment"
 technologies at various Shell Stations across the United States to further
 maximize the customer experience.
     "Info-tainment" at the Pump
     Keeping up with the multitasking consumer of the digital and multimedia
 age is no easy task, especially with the ever-changing technological
 landscape. On a daily basis, consumers are coming into contact with cell
 phones, computers, PDAs, iPods, etc. Information and entertainment are
 available on-demand 24-hours a day, 365 days a year. To reach customers
 accustomed to these communication formats, Shell has installed FuelCast
 digital pump-screens at nearly 300 Shell-branded locations across the
 United States. These broadcasts offer a balanced mix of programming,
 in-store promotions and advertising, allowing customers to get the latest
 score or breaking news as they fill up. To check it out, customers can go
 to any Pay By Touch-outfitted location, as FuelCast is available at all the
 same sites.
     "We know our customers, on average, are only with us for less than five
 minutes, but it is important to Shell that its customers get the most from
 their money and their time," said Suess. "Features such as Fuel Cast, or
 REEP, make the experience more enjoyable and memorable."
     "REEP," or "Real-Time Rewards at Shell," is the technological vehicle
 that can deliver instant rewards to American customers, including fuel
 price rollbacks or discounts, car wash discounts, or receipt-based coupons
 for c-store items. These offers are communicated to customers right at the
 pump through an electronic display on the pump screen during the fill-up
 process. REEP also delivers messaging about the benefits of Shell quality
 fuels and the rebates that can be earned by using the Shell MasterCard.
     In addition to communicating the benefits of Shell quality fuels via
 REEP, the company has also invested in a traveling exhibit to demonstrate
 to consumers the benefits of using high-quality gasoline to stop gunky
 build up on critical engine parts (caused by using lower quality, discount
 fuels) to maintain optimum vehicle performance. Displayed at Shell
 Stations, the exhibit features a dual-chamber engine that allows two
 different gasoline products to be compared simultaneously, under identical
 conditions.
     "This innovative exhibit allows people to see first-hand that the
 choices they make at the pump can have real-world consequences to their
 vehicle," said Suess. "Bringing this technology to consumers at the pump is
 an authentic, fun and engaging way to get the point across."
     Hand-Held Wireless Scanners
     In addition to the technologies available in the United States, the
 gasoline retailer is also exploring hand-held technologies for attendants
 in Central America, India and Indonesia. Similar to customer service models
 seen in restaurants in Europe or at car rental agencies in the United
 States, the attendant uses a wireless card scanner to process payment at
 the car window to allow the customer to stay comfortably seated behind the
 wheel. Using this technology adds another level of trust at full-service
 Shell Stations for the customer who wants to keep their credit or debit
 card in plain sight at all times.
     "In total, Shell is conducting these various payment and info-tainment
 tests to determine what resonates most with our customers so that we can
 make the right decisions about what to adopt across our various markets
 around the world," said Suess. "Our objective is to best deliver what
 customers expect from their gasoline station experience today and in the
 years ahead, as well as to educate them about the gasoline choices they are
 making."
     POP images are available upon request.
     About Shell Oil Products US
     Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader
 in the refining, transportation and marketing of fuels, and has a network
 of approximately 6,100 branded gasoline stations in the Western United
 States. Shell Oil Company is an affiliate of the Shell Group (NYSE:   RDS.A)
 and (NYSE:   RDS.B). For more information, please visit http://www.shell.com.
 Motiva Enterprises LLC refines and markets branded products through
 approximately 8,100 Shell-branded stations in the Eastern and Southern
 United States. Shell Oil Company is a 50 percent owner of Motiva
 Enterprises LLC, along with Saudi Refining, Inc.
     About Pay By Touch
     Pay By Touch (http://www.paybytouch.com) is the global leader in
 biometric authentication, personalized marketing and payment solutions.
 Already, more than 4 million consumers are using Pay By Touch services to
 identify themselves, make purchases, cash checks and get personalized
 savings with the touch of a finger. Pay By Touch services are free for
 consumers to use and available in more than 2,600 retail locations across
 44 states, the UK and Singapore. Pay By Touch also provides robust data
 management and payment processing solutions for ACH (electronic checking),
 card-present and card-not-present debit and credit transactions for retail
 clients. Founded in 2002 and headquartered in San Francisco, Pay By Touch
 employs 800 professionals and holds more than 60 patents worldwide on
 secure, convenient and cost-effective transaction solutions.
     Disclaimer statement:
     This announcement contains forward-looking statements that are subject
 to risk factors associated with the oil, gas, power, chemicals and
 renewables business. It is believed that the expectations reflected in
 these statements are reasonable, but may be affected by a variety of
 variables which could cause actual results, trends or reserves replacement
 to differ materially, including, but not limited to: price fluctuations,
 actual demand, currency fluctuations, drilling and production results,
 reserve estimates, loss of market, industry competition, environmental
 risks, physical risks, risks associated with the identification of suitable
 potential acquisition properties and targets and the successful negotiation
 and consummation of transactions, the risk of doing business in developing
 countries, legislative, fiscal and regulatory developments including
 potential litigation and regulatory effects arising from recategorisation
 of reserves, economic and financial market conditions in various countries
 and regions, political risks, project delay or advancement, approvals and
 cost estimates.
     Please refer to the Annual Report on Form 20-F for the year ended
 December 31, 2005 (as amended) for a description of certain important
 factors, risks and uncertainties that may affect the Shell Group's
 businesses. Neither Royal Dutch Shell plc nor any member of the Shell Group
 undertakes any obligation to publicly update or revise any of these
 forward-looking statements, whether to reflect new information, future
 events or other information.
     Cautionary Note to US Investors:
     The United States Securities and Exchange Commission ('SEC') permits
 oil and gas companies, in their filings with the SEC, to disclose only
 proved reserves that a company has demonstrated by actual production or
 conclusive formation tests to be economically and legally producible under
 existing economic and operating conditions. We use certain terms in this
 presentation, such as "expected producible resources" and "amount of
 reserves we expect to produce", that the SEC's guidelines strictly prohibit
 us from including in filings with the SEC.
 
 

SOURCE Shell Oil Products US
    HOUSTON, Nov. 1 /PRNewswire/ -- This week, Shell becomes the first
 gasoline retailer in the world to adopt Pay By Touch biometric payment
 technology at its pumps and inside convenience stores. A recognized
 industry innovator, Shell also is testing attendant hand-held wireless card
 scanners abroad. Both technologies are intended to add more convenience and
 security to customer transactions.
     Simultaneously, "infotainment" technologies are also launching at
 various Shell-branded stations across the United States to further maximize
 outstanding customer experiences and to educate them about the importance
 of fuel quality.
     "We want Shell to be the first choice for motorists and we aim to
 achieve that with operational excellence," said Chris Suess, manager of
 Global Refueling Innovations. "That involves having the right people in
 place, first and foremost; but it also requires keeping stride, if not
 staying ahead of the curve, where technology is concerned."
     Pay By Touch(TM) Finger-Scan Payments
     The Pay By Touch biometric technology Shell has installed at select
 Chicagoland stations verifies personal identity using biometrics, the
 measurement of unique physical and behavioral characteristics. In this
 case, a simple finger scan is used to pay for a fuel purchase from an
 existing financial account of the driver's choice: eCheck (a direct debit
 from his or her checking account), Shell Card or Shell MasterCard.
     "Customers are going to walk away satisfied with this new technology
 because it's faster, easier and more secure, which offers convenience and
 peace of mind," said Suess. "Because the driver must be physically present
 to conduct the transaction, we will be able to reduce the risk of fraud and
 make transactions safer for our customers."
     To get started, drivers simply go to http://www.Shell.com/paybytouch or
 sign up onsite the first time they visit a Pay By Touch-outfitted station.
 After a quick sign up, drivers can begin transacting immediately and begin
 their new-and-improved, pump-and-go lifestyle.
     "We are honored to be working with Shell -- a technology leader and our
 first gasoline industry partner," said John Rogers, Pay By Touch founder
 and executive chairman. "Pay By Touch helps Shell provide better customer
 service, and make transactions safer, which is good for their customers and
 their bottom line."
     Keeping customers financially secure and on-the-go is only one part of
 the new-and-improved customer service models that Shell is researching and
 testing. The company is simultaneously piloting "info-tainment"
 technologies at various Shell Stations across the United States to further
 maximize the customer experience.
     "Info-tainment" at the Pump
     Keeping up with the multitasking consumer of the digital and multimedia
 age is no easy task, especially with the ever-changing technological
 landscape. On a daily basis, consumers are coming into contact with cell
 phones, computers, PDAs, iPods, etc. Information and entertainment are
 available on-demand 24-hours a day, 365 days a year. To reach customers
 accustomed to these communication formats, Shell has installed FuelCast
 digital pump-screens at nearly 300 Shell-branded locations across the
 United States. These broadcasts offer a balanced mix of programming,
 in-store promotions and advertising, allowing customers to get the latest
 score or breaking news as they fill up. To check it out, customers can go
 to any Pay By Touch-outfitted location, as FuelCast is available at all the
 same sites.
     "We know our customers, on average, are only with us for less than five
 minutes, but it is important to Shell that its customers get the most from
 their money and their time," said Suess. "Features such as Fuel Cast, or
 REEP, make the experience more enjoyable and memorable."
     "REEP," or "Real-Time Rewards at Shell," is the technological vehicle
 that can deliver instant rewards to American customers, including fuel
 price rollbacks or discounts, car wash discounts, or receipt-based coupons
 for c-store items. These offers are communicated to customers right at the
 pump through an electronic display on the pump screen during the fill-up
 process. REEP also delivers messaging about the benefits of Shell quality
 fuels and the rebates that can be earned by using the Shell MasterCard.
     In addition to communicating the benefits of Shell quality fuels via
 REEP, the company has also invested in a traveling exhibit to demonstrate
 to consumers the benefits of using high-quality gasoline to stop gunky
 build up on critical engine parts (caused by using lower quality, discount
 fuels) to maintain optimum vehicle performance. Displayed at Shell
 Stations, the exhibit features a dual-chamber engine that allows two
 different gasoline products to be compared simultaneously, under identical
 conditions.
     "This innovative exhibit allows people to see first-hand that the
 choices they make at the pump can have real-world consequences to their
 vehicle," said Suess. "Bringing this technology to consumers at the pump is
 an authentic, fun and engaging way to get the point across."
     Hand-Held Wireless Scanners
     In addition to the technologies available in the United States, the
 gasoline retailer is also exploring hand-held technologies for attendants
 in Central America, India and Indonesia. Similar to customer service models
 seen in restaurants in Europe or at car rental agencies in the United
 States, the attendant uses a wireless card scanner to process payment at
 the car window to allow the customer to stay comfortably seated behind the
 wheel. Using this technology adds another level of trust at full-service
 Shell Stations for the customer who wants to keep their credit or debit
 card in plain sight at all times.
     "In total, Shell is conducting these various payment and info-tainment
 tests to determine what resonates most with our customers so that we can
 make the right decisions about what to adopt across our various markets
 around the world," said Suess. "Our objective is to best deliver what
 customers expect from their gasoline station experience today and in the
 years ahead, as well as to educate them about the gasoline choices they are
 making."
     POP images are available upon request.
     About Shell Oil Products US
     Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader
 in the refining, transportation and marketing of fuels, and has a network
 of approximately 6,100 branded gasoline stations in the Western United
 States. Shell Oil Company is an affiliate of the Shell Group (NYSE:   RDS.A)
 and (NYSE:   RDS.B). For more information, please visit http://www.shell.com.
 Motiva Enterprises LLC refines and markets branded products through
 approximately 8,100 Shell-branded stations in the Eastern and Southern
 United States. Shell Oil Company is a 50 percent owner of Motiva
 Enterprises LLC, along with Saudi Refining, Inc.
     About Pay By Touch
     Pay By Touch (http://www.paybytouch.com) is the global leader in
 biometric authentication, personalized marketing and payment solutions.
 Already, more than 4 million consumers are using Pay By Touch services to
 identify themselves, make purchases, cash checks and get personalized
 savings with the touch of a finger. Pay By Touch services are free for
 consumers to use and available in more than 2,600 retail locations across
 44 states, the UK and Singapore. Pay By Touch also provides robust data
 management and payment processing solutions for ACH (electronic checking),
 card-present and card-not-present debit and credit transactions for retail
 clients. Founded in 2002 and headquartered in San Francisco, Pay By Touch
 employs 800 professionals and holds more than 60 patents worldwide on
 secure, convenient and cost-effective transaction solutions.
     Disclaimer statement:
     This announcement contains forward-looking statements that are subject
 to risk factors associated with the oil, gas, power, chemicals and
 renewables business. It is believed that the expectations reflected in
 these statements are reasonable, but may be affected by a variety of
 variables which could cause actual results, trends or reserves replacement
 to differ materially, including, but not limited to: price fluctuations,
 actual demand, currency fluctuations, drilling and production results,
 reserve estimates, loss of market, industry competition, environmental
 risks, physical risks, risks associated with the identification of suitable
 potential acquisition properties and targets and the successful negotiation
 and consummation of transactions, the risk of doing business in developing
 countries, legislative, fiscal and regulatory developments including
 potential litigation and regulatory effects arising from recategorisation
 of reserves, economic and financial market conditions in various countries
 and regions, political risks, project delay or advancement, approvals and
 cost estimates.
     Please refer to the Annual Report on Form 20-F for the year ended
 December 31, 2005 (as amended) for a description of certain important
 factors, risks and uncertainties that may affect the Shell Group's
 businesses. Neither Royal Dutch Shell plc nor any member of the Shell Group
 undertakes any obligation to publicly update or revise any of these
 forward-looking statements, whether to reflect new information, future
 events or other information.
     Cautionary Note to US Investors:
     The United States Securities and Exchange Commission ('SEC') permits
 oil and gas companies, in their filings with the SEC, to disclose only
 proved reserves that a company has demonstrated by actual production or
 conclusive formation tests to be economically and legally producible under
 existing economic and operating conditions. We use certain terms in this
 presentation, such as "expected producible resources" and "amount of
 reserves we expect to produce", that the SEC's guidelines strictly prohibit
 us from including in filings with the SEC.
 
 SOURCE Shell Oil Products US

RELATED LINKS

http://www.shellus.com