AUSTIN, Texas, Oct. 11, 2013 /PRNewswire/ -- ShipStation, the leading web-based shipping solution for online retailers, today announced that Robert Gilbreath, Vice President of Marketing, will speak at the Direct Marketing Association's (DMA) DMA2013 Conference & Exhibition. DMA2013, the global event for data-driven marketers, will take place October 12-17, 2013 at McCormick Place West in Chicago, Illinois.
On Tuesday, October 15th, Gilbreath will deliver a highly engaging presentation entitled, "A Modern Approach to Ecommerce Optimization," lending his insight and expertise to the thousands of real-time marketing professionals in attendance.
"Over 200 top global marketing leaders, 120+ sessions, expert presenters — including 22 speakers from FORTUNE 100 brands — and thousands of attendees make DMA2013 THE place where data-driven marketers can gain the cutting edge knowledge and networking opportunities they need to drive business success," said Paul A. McDonnough, DMA's Vice President, Conferences and Events and Group Show Director, DMA2013. "We are pleased to have ShipStation's participation — we consider it to be a valuable part of this prestigious event."
"The rapid growth of the ecommerce offers unprecedented opportunities for marketers to capture valuable customer data," Gilbreath noted. "I'm looking forward to discussing new ways businesses can turn all this interesting data into action that will drive faster revenue growth."
ShipStation is the leading web-based shipping software that is built to help online retailers organize and process their orders, while fulfilling and shipping them quickly and easily. With automatic order importing from over 40 shopping carts and marketplaces, like eBay, Amazon, Shopify, Magento, ChannelAdvisor, and more, and automation features like custom hierarchical rules, product profiles, and more, ShipStation helps online retailers ship out their orders from wherever they sell, however they ship.
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.thedma.org) is the world's largest trade association dedicated to advancing and protecting responsible data-driven marketing. Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques.
In 2012, marketers — commercial and nonprofit — spent $168.5 billion on direct marketing, which accounts for 52.7 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.05 trillion in incremental sales. In 2012, direct marketing accounted for 8.7 percent of total US gross domestic product and produces 1.3 million direct marketing employees in the US. Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.