Shizzle Bikes, the Longest Production Bicycles in Industry, Fuels 'Cruiser Culture' in Hollywood and on 'MTV'

Sep 02, 2004, 01:00 ET from Aladdin Worldwide Inc.

    LONG BEACH, Calif., Sept. 2 /PRNewswire/ -- Ever since Aladdin Worldwide
 Inc. introduced Shizzle Bikes, the newest breed of stretch beach cruisers to
 hit So. Cal, cruiser culture has hit a frenzy amongst urban, beach and
 lowrider crowds.  Billed as "the tightest self-powered two-wheeler you'll see
 on the streets" by URB Magazine, Shizzle Bikes are the longest production
 bikes in the industry at a whopping 7 feet, 5 inches in length.
     The cruiser trend has gone beyond the beaches.  Hollywood actors, rappers
 and even pro skaters have been seen riding Shizzle Bikes.  "Die Another Day"
 actor Will Yun Lee, who plays opposite Jennifer Garner in the upcoming film
 "Elektra," and young actors like Emile Hirsch of the upcoming "Lords of
 Dogtown" movie about skateboarding culture, have been spotted cruising on
 Shizzles.  This November, Shizzle Bikes makes its network premiere on MTV's
 new fall program, "Date My Mom".
     Like its custom predecessors seen on countless hip-hop and rap videos, the
 Shizzle Deluxe features an extremely long and sleek 'stretch' frame, dubbed
 "the Cadillac of Cruisers" by fans.  Retro fenders, whitewall tires and a
 sweeping chainguard give the Shizzles that classic timeless cruiser look.  Yet
 the customized design speaks to today's style-conscious consumer.  Custom
 68-spoke black alloy rims, motorcycle-style handgrips and front-end springer
 forks ensure a smooth ride, while Lowrider Magazine describes the Shizzle as
 the "newest addition to lowrider culture" for its detailing and pavement
 hugging glide.  A comfortable triple-spring seat ensures maximum riding
 comfort from Malibu Beach to the Hollywood Hills.  The Shizzle and Shizzle
 Deluxe are ready to ride and are found online at, or
 at local bike shops.
     Shizzle Bikes was born in the laid-back, cruising-mad boardwalks of Long
 Beach, California where cruiser culture, the art of creating customized beach
 cruisers from vintage parts and stretched-out frames, runs rampant.
     President Nick Didovic decided to create his own company when he couldn't
 find a cool-looking, affordable cruiser model.  "Most souped-up rides I saw on
 the beaches were either custom-made or unaffordable for the average buyer," he
 says.  Didovic saw a niche for a superior-looking model off the rack -- and
 Shizzle Bikes was born.
     Demands for a women's model have prompted Shizzle Bikes to develop the
 world's first stretch cruiser for women, The Diva, debuting this fall.  Pink,
 punk and primped, the new Diva has a pink-on-pink color scheme, whitewall
 tires, white seat and white handgrips.
     Cruiser bicycles were extremely popular this year, with sales volumes
 projected to increase over 50 percent from last year, says Robert Torrico of
 Bicycle Retailer and Industry News magazine. "Over 460,000 cruiser bikes were
 sold in 2003 alone, the year they surpassed BMX bike sales," says Torrico.
     "The cruiser market has been exploding ever since Shizzle Bikes debuted
 this year," says Didovic.  "We couldn't have started Shizzle Bikes at a better
 time."  Along with partner David Shapiro, Didovic runs Shizzle Bikes out of
 its Long Beach headquarters.  The two partners now head Aladdin Worldwide,
 Inc. based in Las Vegas, with Shapiro at the helm in Nevada.
     The Diva will debut at the International Bike Expo (InterBike) in Las
 Vegas in early October.  The Shizzle retails at $399 and the Shizzle Deluxe is
 $499. Both bicycles are available for purchase online at, by calling 1-877-SHIZZLE or at exclusive bicycle
 retailers.  Consult for more information.
     For further information, please contact Aladdin Worldwide Inc. at

SOURCE Aladdin Worldwide Inc.