DENVER, Sept. 6, 2011 /PRNewswire/ -- ShopAtHome.com, the largest free coupons and cash back site on the web, today released its 2011 Coupon Trends Report in celebration of National Coupon Month. Since 1998, September has been declared National Coupon Month by the Promotion Marketing Association. With couponing more popular than ever, ShopAtHome.com analyzed industry data as well as trends within its 37 million member strong community to produce its 2011 Coupon Trends Report. To view the entire report and trend graphics, please visit http://www.shopathome.com/press-releases/2011-coupon-trend-report.aspx.
Key findings include:
Houston is the most frugal city in the U.S.
Although New York City has the largest population of any city in the U.S., it does not top the chart for largest population of couponers. That distinction goes to Houston. The top 10 frugal cities in the United States, based on the number of couponers in each city, are:
1. Houston, TX
6. Miami, FL
2. Chicago, IL
7. Dallas, TX
3. Los Angeles, CA
8. Phoenix, AZ
4. Atlanta, GA
9. New York, NY
5. Philadelphia, PA
10. San Antonio, TX
Residents of Boulder are the least frugal.
The ten cities in the U.S. with the least number of couponers include:
1. Boulder, CO
6. Cambridge, MA
2. Santa Clara, CA
7. Pasadena, TX
3. Provo, UT
8. Billings, MT
4. Burbank, CA
9. New Haven, CT
5. Berkeley, CA
10. Kansas City, KS
The most popular coupon in America is for toilet paper.
Coupons for "household necessities" get the most clicks, with toilet paper coupons taking the top spot followed by coupons for paper towels, laundry detergent and fabric softener.
The average household redeems 8 coupons per month.
Coupon savings add up! NCH Marketing Services estimates U.S. consumers saved $3.7 billion in 2010 through the use of coupons.
Grocery coupons are #1, beating out even online coupon codes in popularity.
ShopAtHome.com data shows that 45% of all coupons used are redeemed at the grocery store. 42% of coupons used are online coupon codes redeemed during online shopping. 8% of coupons used are redeemed at restaurants, and 5% of coupons fall into other categories.
In 2010, ShopAtHome.com estimates it helped its members save more than $378 million in 2010 through the use of coupons and cash back rewards.
Founded by husband-and-wife team Marc and Claudia Braunstein, ShopAtHome.com is the largest provider of online coupons and cash back rewards. The site offers online and printable grocery, restaurant and retail coupons, cash back on online purchases, free samples and contests. ShopAtHome.com started as a "Catalog of Catalogs" in 1986 with the goal to save consumers money and time, and, through feedback from users, has become the coupon powerhouse it is today offering more than 100,000 online and local coupons at more than 50,000 merchants, including brand-name retailers. For more information visit http://www.ShopAtHome.com.