Shopko Rewards Loyal Customers

Aug 04, 2007, 01:00 ET from Shopko Stores Operating Co., LLC

    GREEN BAY, Wis., Aug. 4 /PRNewswire/ -- Shopko's loyal customers will
 soon have another great reason to make Shopko their first shopping choice.
 "My Shopko rewards(TM)" is a loyalty program that's the first of its kind
 in Shopko's retail channel.
     The incentive based program contains two ways for Shopko customers to
 save more, "my extra savings" loyalty program and "my Shopko rewards(TM)
 Visa(R)" co-branded credit card program. Both offer card holders special
 pricing and extra discounts for shopping at Shopko.
     "The 'my Shopko rewards' initiative represents a giant step for our
 company and our customers," said Michael R. MacDonald, Shopko Chairman and
 Chief Executive Officer. "These programs will enhance our ability to
 deliver outstanding value to our customers, help us serve their individual
 shopping needs and reward them for shopping with us."
     "My extra savings" offers Shopko customers special savings on a
 combination of advertised items and in-store specials. It will provide a
 new level of value for cardholders exclusively.
     "My Shopko rewards(TM) Visa(R)" is a co-branded credit card that can be
 used anywhere Visa is accepted and earns "rewards" every time it is used.
 Card holders will receive a $10 coupon for every 1,000 points earned.
 Points are earned by using the card to make purchases. (Three points for
 each dollar spent at Shopko, two points for family lifestyle purchases like
 dining, movies or entertainment and one point for each dollar spent on
 other outside purchases.)
     The "my Shopko rewards(TM)" program will launch on August 5, 2007.
 Customers will be able to sign up and receive their "my extra savings"
 cards beginning that day. Let the savings begin!
     About Shopko
     Shopko Stores Operating Co., LLC is an affiliate of Sun Capital
 Partners, Inc., a leading private investment firm focused on leverage
 buyouts, equity, debt, and other investments in market-leading companies
 that can benefit from its in-house operating professionals and experience.
 Shopko is a $2.2 billion retailer of quality goods and services
 headquartered in Green Bay, Wis., with stores located in 13 states
 throughout the Midwest, Mountain and Pacific Northwest regions. Retail
 formats include 132 Shopko stores, providing quality name-brand
 merchandise, great values, pharmacy and optical services in mid-sized to
 larger cities and three Shopko Express Rx stores, a convenient neighborhood
 drugstore concept. For more information, please visit

SOURCE Shopko Stores Operating Co., LLC