PR Newswire: news distribution, targeting and monitoring

Shoppers Flock to New MSPA-NA Membership

New Category is Well Received; More Than 3,500 Shoppers Share Data

Share with Twitter Share with LinkedIn

LOUISVILLE, Ky., July 11, 2013 /PRNewswire-iReach/ -- The Mystery Shopping Providers Association of North America (MSPA-NA), the trade association originally representing provider companies in the customer experience metrics industry, is experiencing great success with its new Shopper Membership.


Since the new member category was launched on March 4, 2013, over 3,500 shoppers have joined as Shopper Members of MSPA-NA. The new Shopper Membership category joins the traditional categories of Provider and Associate Membership in the association.

Shopper Membership was created to foster better communication between member companies and shoppers. "As shoppers join MSPA, the strategic goal of unifying the mystery shopping industry can be better achieved," said Dan Denston, MSPA-NA executive director.

Shoppers answered a short survey upon joining the association, and highlights of the data that was collected is provided below.

How many mystery shopping provider companies do you work for?
3-5 – 15.2% 5 or more – 47.8%

On average, how many shops do you perform a month?
1-10 – 57.9% 10-20 – 23.6%

How many years have you been a mystery shopper?
1-2 – 8.5% 2-3 – 7.1% 3-5 – 12% 5-10 – 24.3% 10 plus – 16.7%

Those wishing to join MSPA-NA as a Shopper Member can click here for more information.

The Mystery Shopping Providers Association of North America (MSPA) is the trade association representing the customer experience metrics industry in North America. Widely recognized as the leader in customer experience measurement and management, MSPA is made up of member companies that provide mystery shopping services in a variety of industries. The association strengthens the mystery shopping industry by uniting the efforts and actions of its members and supporting the businesses they serve. For more information, please visit www.mysteryshop.orgLooking for mystery shopping services? For a complete list of qualified Mystery Shopping Providers, visit

Media Contact: Brooke Perellis, FSA Management, 5025749029,

News distributed by PR Newswire iReach:

SOURCE Mystery Shopping Providers Association of North America (MSPA-NA)


Featured Video

Journalists and Bloggers

Visit PR Newswire for Journalists for releases, photos, ProfNet experts, and customized feeds just for Media.

View and download archived video content distributed by MultiVu on The Digital Center.

Share with Twitter Share with LinkedIn

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.



PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.


Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.

Area to test

Online Member Center

Not a Member?
Click Here to Join
Search News Releases
Advanced Search
  1. PR Newswire Services
  2. Knowledge Center
  3. Browse News Releases
  4. Contact PR Newswire
  5. Send a News Release