ShopRite Teams Up With Continental Airlines(R) in Customer Loyalty Program; Program Rewards Customers With Frequent Flyer Miles

Jan 27, 2003, 00:00 ET from ShopRite

    ELIZABETH, N.J., Jan. 27 /PRNewswire/ -- ShopRite has always been an
 innovator in the loyalty programs it brings to the marketplace.  Its latest
 foray, ShopRite for OnePass(R) Miles, is a strategic partnership with
 Continental Airlines that consumers are sure to benefit from.
     ShopRite teamed up with the Continental Airlines OnePass frequent flyer
 program to offer its Price Plus club(R) members (ShopRite's loyalty card)
 OnePass miles for dollars spent at any ShopRite.  The 26-week program is
 available in ShopRite stores throughout New York, New Jersey, Pennsylvania,
 Connecticut and Delaware.  This is the first time ShopRite has offered a
 customer program that gives frequent flyer airline miles as the reward.
     "We believe this program will show our customers that we value their
 business," said Joe Sheridan, executive vice president, Wakefern Food
 Corporation.  "At ShopRite, we are always looking for new and innovative ways
 to say 'thanks' and add value to shopping our stores."
     "Given each of our companies' market leadership in the Northeast,
 partnering with ShopRite is ideal for us," said Mark Bergsrud, vice president
 of marketing, Continental Airlines.  "Not only does this program help us each
 reach new customers, it provides new mileage earning opportunities for our
 existing customers in this region."
     In the first four days of the program, thousands of customers have already
 signed up for the ShopRite for OnePass Miles program.  Here's how the program
 works: customers enroll their Price Plus club card and OnePass number at or in a ShopRite store.  Shoppers qualify after
 reaching $500 for the 1-mile per $2 spent.  Dollars spent reaching this amount
 also earn shoppers 250 miles.
     "This is a wonderful opportunity for our customers," said Mr. Sheridan.
 "Now they can build-up their miles just by doing their regular grocery
 shopping at ShopRite.  And, this partnership with Continental helps make it
     The ShopRite for OnePass Miles program is scheduled to run through July
 19th.  Full details can be found in the stores or on the website at
     About ShopRite
     From a small, struggling cooperative with seven Members -- all owners of
 their own grocery stores -- ShopRite has grown into the largest retailer-owned
 cooperative in the United States and one of the largest employers in New
 Jersey.  The cooperative is comprised of 38 members who individually own and
 operate supermarkets under the ShopRite banner.  Today, Wakefern Food
 Corporation, the merchandising and distribution arm of the company, and the
 190 ShopRite stores located throughout New Jersey, New York, Connecticut,
 Pennsylvania and Delaware, employ more than 40,000 people.  For more
 information about ShopRite, call 1 800-ShopRite or log on to
     About Continental
     Continental Airlines is the world's seventh-largest airline and has more
 than 2,000 daily departures.  With 131 domestic and 93 international
 destinations, Continental has the broadest global route network of any U.S.
 airline, including extensive service throughout the Americas, Europe and Asia.
 Continental has hubs serving New York, Houston, Cleveland and Guam, and
 carries approximately 41 million passengers per year on the newest jet fleet
 among major U.S. airlines.  With 48,000 employees, Continental is one of the
 "100 Best Companies to Work For in America."  Fortune ranked Continental the
 No. 2 Most Admired Global Airline and No. 30 Most Admired Global Company in
 March 2002.  For more company information, visit