IRVINE, Calif., June 28 /PRNewswire-FirstCall/ -- ShotPak (Pink Sheets:
SHTP) With months of formulation and testing completed ShotPak has its own
Vodka Energy drink. The newly formulated ShotPak Vodka Energy drink will be
launched in the patented 50 ml plastic stand-up pouch and will be sold
through its extensive distribution network. The energy drink market is a
multi-billion dollar industry and has become a favorite mixer for vodka in
bars and restaurants. ShotPak's new Vodka energy drink will fit perfectly
with our current niche market of portable, on the go drinks that allow
ShotPak's consumers to enjoy quality drinks anywhere.
According to, http://www.Beveragedaily.com, Energy drinks have
continued to outperform all other categories of the USA beverage market
with sales shooting up almost 50% in 2006.
This category is being driven by brands such as Monster Energy Red
Bull, Rockstar, Jones Soda and Coca Cola. PepsiCo have recently entered
into this fast growing and very lucrative energy drink market.
Ignus Hattingh, CEO of ShotPak commented, "We expect to introduce this
product, in the fall of 2007, and our network is already excited about its
introduction. We feel this product fits with our target consumers that live
an active lifestyle."
Information on ShotPak, Inc.:
ShotPak, Inc., an Irvine California based company, since 2003, is a
leading distiller and innovator of cocktails and straight spirits in soft
portable single serving pouches. With over 50 years of combined experience
and expertise in alcohol distilling, distribution and field marketing,
retail placement and promotion as well as consumer trial and adoption, they
prove to be a forerunner in the single serve Ready to Drink (RTD) alcohol
category. With the successful launch of four premium vodka flavored drinks
and four premium distilled spirits in January 2007, ShotPak has
instantaneously captured national attention in the rapidly emerging $110
billion plus alcohol beverage industry, with distilled spirits showing an
8.1% increase. They are recognized for being visionaries with their
award-winning spirits and revolutionary packaging which gives consumers a
cost effective way to purchase spirits without the bulky bottle.
ShotPak products are packaged in single serving, lightweight,
break-resistant, recyclable plastic pouches with a built-in spout making it
easy to pour anywhere. ShotPak products are ideal for camping, boating,
golfing, concerts, sporting events, or for anyone on-the-go. Made with
recyclable plastic instead of glass, ShotPak products provide a safe
alternative especially during summer activities. ShotPak, Inc. is immersed
in a national roll-out through strategic distribution channels and is
expected to be available in most major markets this year.
For more information about ShotPak, Inc. please visit us at:
Safe Harbor : Except for the historical information contained herein,
the matters set forth in this press release, including the description of
the company and its product offerings, are forward-looking statements
within the meaning of the "safe harbor" provision of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements are subject
to risks and uncertainties that may cause actual results to differ
materially, including the historical volatility and low trading volume of
our stock, the risk and uncertainties inherent in the early stages of
growth companies, the company's need to raise substantial additional
capital to proceed with its business, risks associated with competitors,
and other risks detailed from time to time in the company's most recent
filings with the Securities and Exchange Commission. These forward-looking
statements speak only as of the date hereof. The company disclaims any
intent or obligation to update these forward-looking statements.
SOURCE ShotPak, Inc.