SHOWTIME & Apple Offer Premium Cable Programming on the iTunes Music Store iTunes Music Store Now Offers More Than 50 TV Shows;

Video Downloads Top 12 Million



    NEW YORK and CUPERTINO, Calif., Feb. 7 /PRNewswire-FirstCall/ -- CBS
 Corporation's Showtime Networks and Apple(R) today announced that premium
 cable programming from SHOWTIME, including recent Golden Globe nominees
 "Sleeper Cell" and "Weeds," is now available on the iTunes(R) Music Store
 (www.itunes.com). With the addition of SHOWTIME hit programming, iTunes now
 offers more than 50 popular TV shows available for just $1.99 per episode for
 viewing on a computer or iPod(R). The iTunes Music Store is the world's most
 popular video download store with more than 12 million videos purchased and
 downloaded.
     "iTunes allows fans of these hit Showtime programs to purchase and watch
 them in an innovative way," said Matthew C. Blank, chairman of Showtime
 Networks. "It is also a tremendous opportunity for non-subscribers to sample
 Showtime's programming."
     "We're thrilled to expand the iTunes video catalog with premium content
 programming from Showtime," said Eddy Cue, Apple's vice president of iTunes.
 "With over 12 million videos sold, iTunes provides the best way for consumers
 to discover, purchase and download video online."
     SHOWTIME programming on the iTunes Music Store covers a variety of current
 and previous-season content. Programs include the first full season of the
 critically acclaimed Golden Globe nominee, "Sleeper Cell," the complete first
 season of the groundbreaking "Weeds," starring Golden Globe award-winning
 actress Mary Louise Parker; and the complete first season of "Fat Actress,"
 starring Kirstie Alley.
     With Apple's legendary ease of use, pioneering features such as integrated
 video and Podcasting support, iMix playlist sharing, seamless integration with
 iPod and groundbreaking personal use rights, the iTunes Music Store is the
 best way for Mac(R) and PC users to legally discover, purchase and download
 music and videos online. The iTunes Music Store features a selection of over
 3,000 music videos, Pixar and Disney short films, a variety of hit TV shows,
 and more than two million songs from the major music companies and over 1,000
 independent labels.
 
     Pricing & Availability
     iTunes 6 for Mac and Windows includes the iTunes Music Store and is
 available as a free download from www.apple.com/itunes. Purchase and download
 of songs and videos from the iTunes Music Store requires a valid credit card
 with a billing address in the country of purchase. Television shows are
 available in the US only, and video availability varies by country. Television
 shows are $1.99 (US) per episode, and music videos and short films are $1.99
 (US) each.
 
     Apple ignited the personal computer revolution in the 1970s with the Apple
 II and reinvented the personal computer in the 1980s with the Macintosh.
 Today, Apple continues to lead the industry in innovation with its
 award-winning desktop and notebook computers, OS X operating system, and iLife
 and professional applications. Apple is also spearheading the digital music
 revolution with its iPod portable music players and iTunes online music store.
 
     Showtime Networks Inc. (SNI), a wholly-owned subsidiary of
 CBS Corporation, owns and operates the premium television networks SHOWTIME,
 THE MOVIE CHANNEL and FLIX, as well as the multiplex channels SHOWTIME TOO,
 SHOWTIME SHOWCASE, SHOWTIME EXTREME, SHOWTIME BEYOND, SHOWTIME NEXT, SHOWTIME
 WOMEN, SHOWTIME FAMILYZONE and TMC XTRA. SNI also offers SHOWTIME HD, THE
 MOVIE CHANNEL HD, SHOWTIME ON DEMAND and THE MOVIE CHANNEL ON DEMAND. SNI is
 also an owner and manager of SUNDANCE CHANNEL, a venture of NBC Universal,
 Robert Redford and SNI. All SNI feeds provide enhanced sound using Dolby
 Digital 5.1. SNI markets and distributes sports and entertainment events for
 exhibition to subscribers on a pay-per-view basis through SHOWTIME PPV.
 Additionally, the advertiser-supported television network SHOWTIME is
 available in Turkey through a joint venture with UK-based Zone Vision.
 
     NOTE:  Apple, the Apple logo, Mac, Mac OS, Macintosh, Power Mac, iTunes
 and iPod are trademarks of Apple. Other company and product names may be
 trademarks of their respective owners.
 
 

SOURCE Apple Computer, Inc.

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