Sierra Entertainment's Prototype is the First Video Game to Feature Neural-THX 7.1 Surround New Audio Technology Takes Next Generation Titles from 5.1 to 7.1 Surround



    LAS VEGAS, Jan. 7 /PRNewswire/ -- CES 2008 -- THX Ltd., Neural Audio
 Corp. and Sierra Entertainment, a division of Vivendi Games, today
 announced that Prototype, the first-person shooter (FPS) for next-gen
 gaming consoles and PCs, will be the world's first video game to feature
 Neural-THX(R) Surround. The Neural-THX Surround technology enabled Radical
 Entertainment, an internal development studio of Sierra Entertainment, to
 extend the surround sound experience from 5.1 to 7.1, allowing gamers with
 Neural-THX Surround capabilities on their audio-video receiver to play
 Prototype in 7.1 discrete surround sound. Prototype will go on sale in the
 U.S. in fall 2008.
 
     Expanding the game audio experience to 7.1 allows gamers to add two
 speakers to the rear of their home theaters or living rooms, creating a
 360-degree listening environment. When playing Prototype in Neural-THX
 Surround, sound elements will be placed in the front, side and behind the
 gamer, enabling them to react to audio cues all around them. The result is
 a more interactive and immersive game-play experience. A demonstration of
 the Neural-THX Surround 7.1 game experience will be available in the THX
 booth (South Hall: 20307) during CES 2008.
 
     "Game developers and consumers alike are recognizing the importance of
 accurate surround sound to the overall game experience, and the move to 7.1
 surround represents a natural evolution of game audio," said Dr. Mark
 Tuffy, games director at THX Ltd. "We are thrilled to partner with Sierra
 and Radical Entertainment to introduce Neural-THX Surround for games. The
 Prototype storyline and use of surround sound elements makes it the perfect
 fit for 7.1 game-play."
 
     A recent survey of U.S. gamers by Nielsen NRG revealed that more than
 48 percent of Xbox 360 and 54 percent of PS3 consoles are connected to
 multi-channel, home theater systems. In fact, more gaming consoles are now
 connected to multi-channel audio systems than television speakers,
 indicating that surround sound has grown in importance among the gaming
 community.
 
     For AV receiver and loudspeaker manufacturers, Neural-THX Surround,
 offers a valuable new feature to attract and grow the next generation of
 home theater enthusiasts. Neural-THX Surround is being integrated in an
 estimated 70 percent of new audio-video receivers, from companies such as
 Sony, Pioneer, Yamaha, Onkyo, Integra, Denon, Marantz, Inkel and Sherwood.
 Neural-THX Surround AV receivers are being shipped in more than 25
 countries worldwide.
 
     ABOUT THX LTD.
 
     THX Ltd. was founded by filmmaker George Lucas to improve the way movie
 audiences experience the sights and sounds of feature films on the silver
 screen. The goal, then and now, is to continually improve the entertainment
 experience through strict engineering performance standards, innovative
 product designs and breakthrough technologies. Leading companies from
 around the globe count on THX to help them create better, more innovative
 products and services. For more information, visit http://www.thx.com.
 
     About Sierra Entertainment
 
     Sierra Entertainment (http://www.sierra.com), a global division of
 Vivendi Games, creates and publishes innovative, high-quality interactive
 entertainment for videogame systems, handheld gaming devices and personal
 computers. Sierra Entertainment features a portfolio of titles based on
 original IP and popular licenses from industry-leading content partners,
 including F.E.A.R. (TM), Crash Bandicoot(R), Spyro The Dragon(R),
 Scarface(TM) and Ice Age(TM). Sierra Entertainment has four integrated
 internal studios providing creative talents and development capabilities
 across multiple gaming genres: High Moon Studios in San Diego, CA; Massive
 Entertainment in Malmo, Sweden; Radical Entertainment in Vancouver, B.C.;
 and Swordfish Studios in Birmingham and Manchester, England.
 
     ABOUT NEURAL AUDIO
 
     Neural Audio, through its Neural-THX(R) Surround technology and unique
 audio optimization technologies, has become the key enabler in the delivery
 of high quality content for the TV, radio, game, Internet, home theatre and
 mobile markets. Key broadcast partners and customers such as XM Satellite
 Radio, Yamaha Corporation, Sony Corporation, Pioneer Electronics, Onkyo
 Corporation, Denon Electronics, Marantz America and Harris Corporation have
 adopted Neural Audio technologies to provide the best quality audio
 available today to their customers. For more information, please visit
 http://www.neuralaudio.com, or http://www.neuralsurround.com.
 
     THX is a trademark of THX Ltd., which may be registered in some
 jurisdictions. All rights reserved.
 
     Neural Surround(TM) is a trademark owned by Neural Audio Corporation.
 
 
 

SOURCE THX Ltd.

More by this Source


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.