Spiegel and Newport News launch multiple Allurent interactive merchandising widgets on their e-commerce sites

CAMBRIDGE, Mass., March 11 /PRNewswire/ -- Allurent™, the market leader in powering superior online shopping experiences, today announced that Signature Styles LLC., has deployed Allurent on Demand to create more interactive and engaging shopping experiences on Spiegel.com and NewportNews.com.  Allurent on Demand (AoD) is a hosted, software-as-a-service offering that increases customer satisfaction and site conversion by quickly and cost-effectively deploying interactive merchandising widgets to retailers' existing websites, including their social media points of presence.

Spiegel and Newport News are well-known for providing their female customers with stylish, head-to-toe looks at great value. Together with ShapeFX, these brands are ranked as #61 in the Internet Retailer Top 500 Guide. Having no physical stores, the ecommerce channel is critically important to Signature Styles.  Allurent on Demand offers a way to continuously improve and update the shopping experience on both ecommerce sites.

Parker Block, vice president of marketing and ecommerce at Signature Styles, explains, "Our customers appreciate a dynamic shopping experience when they can browse outfits, discover the latest styles, and ultimately purchase merchandise from our ecommerce sites. Starting 2010 off by adding this "signature" shopping experience to our sites positions us well for the coming year.  These engaging experiences match the increasingly sophisticated expectations of our online shoppers and help us stand out from the competition."

Signature Styles is using multiple AoD widgets on Spiegel.com and NewportNews.com, changing displays and merchandise to keep the shopping experiences fresh and new.  "With AoD, our online merchants can quickly create interactive displays that are appropriate for each brand. And we can publish and update these experiences ourselves – making our merchandising process much more flexible and efficient," adds Block.

Graeme Grant, chief executive officer of Allurent, comments, "Offering something engaging and different is the way to connect with consumers online as they shop – and keep them coming back to explore what's new throughout the year.  Signature Styles has strong brands and loyal customers and we're pleased to be providing shopping experiences that reflect and strengthen that company heritage."

The Allurent on Demand platform is a high availability, fully scalable hosted service available for a monthly fee. For more information on AoD, please visit www.allurent.com/#solutions/aod .

About Allurent

Leading retailers like Borders, Charlotte Russe and Under Armour partner with Allurent to create the most compelling online shopping experiences imaginable. The company's signature e-commerce capabilities are delivered through the Allurent on Demand Software as a Service platform, which includes a library of interactive merchandising widgets and a back-end merchandising tool. Using Allurent on Demand, retailers quickly and easily create, update and deploy interactive experiences throughout their e-commerce sites. The result is a superior shopping experience that leads to more satisfied customers and greater sales. Allurent is headquartered in Cambridge, Mass. For additional information please visit www.allurent.com.

SOURCE Allurent

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