Significant Opportunities Exist for Green Cleaning Products According to Kline Report

- Environmentally Sustainable Options Look Profitable Along Value Chain -

May 20, 2008, 01:00 ET from Kline

    LITTLE FALLS, N.J., May 20 /PRNewswire/ -- Environmentally sustainable
 products and manufacturing processes are making big gains in the cleaning
 products industry, but there are still substantial opportunities for
 companies to garner larger shares, according to researchers at Kline &
 Company, a worldwide consulting and research firm.
     Green Cleaning: A Significant Element of Environmentally Sustainable
 Solutions, a new report in Kline's FlashPoint series, examines the role and
 makeup of green cleaning products and the opportunities that exist within
 the growing market. Outside influences such as advocacy groups, government
 agencies, and industry groups have influenced opinions and change
 throughout the value chain, from raw materials suppliers and producers to
 retailers and end users.
     "Green cleaning is the predominant theme in the industry," says Bruce
 Boynick, industry manager for Kline's Industrial & Institutional Cleaners
 practice. "Customers are actively evaluating ways to decrease their carbon
 footprints, whether they are household consumers or away-from-home users
 such as schools, factories, or restaurants and hotels."
     Currently, truly green cleaners account for only 2% to 5% of the
 products sold in the $17.5 billion U.S. cleaning products market for
 household, janitorial, food service, and laundry chemicals. However, many
 products with green components have been available for some time, including
 concentrates sold with dilution and dispensing systems that require less
 energy to ship, zinc-free floor finishes, cold-water laundry detergents,
 and right-sized packaging.
     Kline's report states that greener companies not only develop greener
 products and manufacturing processes, they also display leadership in the
 value chain and commitment to environmental sustainability in their
 mission, values, and management.
     "Environmental leadership is occurring at each level of the marketing
 channel -- among manufacturers but also among distributors, retailers,
 consumers, and away-from-home end users," says Boynick. "Best-in-class
 companies not only market green products and programs, but also have more
 sustainable operations and exhibit leadership in the marketing channel,
 asserts Boynick."
     For more information about Green Cleaning: A Significant Element of
 Environmentally Sustainable Solutions, go to or contact Bruce Boynick at
 773-878-3779 or
     About Kline
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 providing the kind of insight and knowledge that helps companies find a
 clear path to success. The firm has served the management consulting and
 market research needs of organizations in the chemicals, materials, energy,
 life sciences, and consumer products industries for nearly 50 years. For
 more information, visit
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