WARWICK, R.I., March 7, 2017 /PRNewswire/ -- Silk® Title & Escrow LLC announces that it has launched a re-branding campaign. Over the course of the past 18 months, Silk® has engaged in a re-vamping and modernization of its operations, including the retention of a new CEO, moving headquarters to a brand-new facility in Warwick, RI, complete re-configuration of its executive management team, and overhaul of its operating software. In conjunction with these measures, Silk® has retained EKR to implement a re-branding of the company to reflect its new style, culture, and capabilities.
"I've been at a high level in the title industry for about a decade, and played an integral role in building the operating platforms and clientele of several major national title agencies. At Silk®, we've put together an operating platform and process that utilizes the best parts of all of these systems, and the result, from a technology, process, and personnel standpoint, is by far the best I have experienced," stated Marc Trachtenberg, CEO of Silk®.
He continued, "I've been a fan of EKR since I was introduced to them by a client years ago. In working together, we wanted the re-branding to convey where we are as a company today. That is, that we've been doing this for a long time and what we've created here at Silk® is, in my experience, the best the industry has to offer. One of the pieces of our re-branding campaign states this belief loudly and clearly, 'Yes they do . . . so do we. Simply better™.'"
"In our discussions with clients, we've gleaned that they are looking for title to be simple. The last thing they want is unnecessary hurdles to getting their loans closed. The Silk® management team with its combined decades of experience, put its heads together and achieved exactly that - a system that simplifies and streamlines the title process. Can our competitors do title? Yes. But so do we. And we do it simply better." Mr. Trachtenberg concluded.
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SOURCE The Silk Companies